U.S. multinational brand Colgate-Palmolive worked with New York City creative agency Clarkmcdowall to rethink its dishwashing liquid as a brand that stands for more than a sole functional benefit. Clarkmcdowall devel...
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Local Chicago developer announces details for new shopping and dining experience
Blue Star Properties, a local Chicago developer, has announced it will reimagine Medinah Temple into Holocene Chicago, an immersive retail, culinary and cultural pop-up experience....
Five minutes with John Clark
John Clark, co-founder and creative director of strategic design studio Team, speaks to Transform magazine about the agencie's Pfizer rebrand, and the significance of creating a new logo and visual identity during...
ROOK/NYC designs brand identity and digital experience for new casual loungewear line
Creative agency ROOK/NYC has developed the brand identity, packaging design and digital experience for the launch of Wkdn Nation, a new casual loungewear clothing line designed with comfort....
Fourpure unveils ‘refreshingly simple’ identity
London-based crafts beer brand Fourpure worked with Glasgow-based strategic drinks packaging agency Thirst Craft to create a new brand identity that would reflect the brand’s big ambitions to be one of the top craft b...
Automation of branding is set to increase
The 2021 State of Branding Report from global digital asset management company, Bynder, found that comms creatives and marketers are willing and ready to embrace automation in branding, in response to accelerated digi...
Upwork Inc refreshes brand identity
San-Francisco-based Upwork Inc, the world’s work marketplace that connects business with independent talent, worked with New York City-based creative agency Alto to develop a refreshed brand identity, tagline and glob...
Australian Glencore Agriculture rebrands to Viterra
Australian agricultural commodity producer Glencore Agriculture has rebranded to Viterra, following the global rebrand of Glencore Agriculture to Viterra last November....
Premium activewear brand unveils new identity ‘for the women growing bolder’
Premium activewear brand for women over 40, Lagatta, has unveiled a strong and bold new brand identity, developed with the help of design consultancy Underexposed that seeks to defy stereotypes and moves the brand int...
High demand from Asia for sonic brand, Voice reveals
Voices, the world‘ largest marketplace for audio and voice over products, reports a shapr increase in demand for voice over and sonic branding services coming from Asia. The marketplace has been making inroads into As...
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