• Transform magazine
  • December 07, 2023


Knockout designs identity for new Bombay Sapphire range

Ko Bombay Sapphire Premier Cru Citrus Angled 300Dpi

Drinks branding agency, Knockout, designed the identity for Bombay Sapphire Premier Cru Murcian Lemon, a new offering from gin brand Bombay Sapphire that pays homage to the sustainably grown citrus fruits in Murcia, Spain.


The identity seeks to embody the brand’s history and reflect the intensity of the flavour profile. The challenge laid in elevating Bombay Sapphire’s equities to amplify the spirit’s quality whilst remaining faithful to the brand’s heritage.

Knockout began by designing a structure that accentuates different elements of Bombay Sapphire’s blue bottle to bring out greater elegance. Now taller and lither, the bottle features sharper facets to heighten its sapphire aesthetic and a cork stopper with an engraved rose-gold cap to deliver a more premium feel.

The label uses a fine cotton-touch paper for an added element of luxury. It also features a mark for Premier Cru that brings together a contemporary type with a classic script, with the aim of creating tension between authority and opulence. The yellow colour conveys the ‘bursting with citrus’ flavour profile, whilst the coordinates Murcian region in a rose gold foil remind buyers of the product’s provenance.

The citrus flavoured is further enhanced through a patterned illustration etched on the side panels and carried onto the neck label in a deep orange varnish. The motif seeks to highlight how the Murcian citrus fruits used to create the range are hand-picked and peeled from the late harvest, when their flavours are at their peak.

The design is then finished with the signatures of Ivano Tonutti, Bombay Sapphire’s master of botanicals and Dr Anne Brock, Bombay Sapphire’s master distiller, which aim to as a seal of approval of the gin’s quality.