Now known as Supergood!, the company aims to make baking more accessible to people looking for healthier alternatives, but was hampered by a brand architecture that was too complex. To enhance brand awareness and loya...
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Design Bridge completes total visual redesign for Seventh Generation
The Unilever-owned, eco-friendly home and personal care brand was rejuvenated by global design agency Design Bridge to strengthen its position as the go-to ethical brand in the category. Working alongside Seventh Gene...
Cyncly adopts new name following merger and acquisitions programme
The global software firm - a combination of Compusoft, 2020 and their affiliate companies - sought the help of London-based agency Design by Structure. Along with naming the newly formed company as well as designing a...
British youth and student travel company sees major rebrand following acquisition
Intravelr was formed from Invasion, a company that specialised in providing unforgettable experiences to younger generations, and Intrax, a US company which acquired them in 2021. Along with the name change, the compa...
Derek&Eric brands fuss-free health and wellness supplement HUX
Aiming to target ordinary people who need a helping hand, the British design consultancy sought to cut through the crowded category when designing the new brand. It hoped to design a striking visual identity for HUX w...
LOVE designs new brand experience for James B. Beam Distilling Co.
With the aim of making the iconic American Whiskey brand’s new distillery tour the stand-out stop on the Kentucky Bourbon Trail, British agency LOVE conceived the creative direction and strategy. As part of the campus...
The Working Assembly launches independent type foundry
The New York-based agency’s new type foundry, named ‘Work Type’, is set to specialise in the creation and production of bespoke and unique typefaces. Designed both for retail and custom use, the fonts created by the f...
Kimpton Creative rebrands iconic Portuguese tourist destination
Portugal dos Pequenitos – which translates to ‘Portugal for the Little Ones’ – sought the help of the London-based agency to create a new brand narrative. Following on from a major redevelopment of the park, Kimpton C...
London-based Fellow Studio develops new brand identity for Nepa
Nepa, which provides market research consulting services to leading organisations, initially asked the agency to redesign its website. Following a research phase, Nepa wanted Fellow to bring greater clarity to its new...
Technology brands dominate in Interbrand’s 2022 Best Global Brands Report
Retaining its position as the number one global brand for a 10th consecutive year, Apple’s brand value exceeds second placed Microsoft by over $200bn. The overall value of the Top 100 brands now exceeds $3tn for the f...
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