Founded in 1903, the World Artistic Gymnastics Championships (AGWC) have celebrated the talent of over forty different countries. In 2022, Liverpool will host the AGWC for the first time in history....
News
Cosmetics brand Lush launches controversial #SpyCops campaign
Given that Lush’s usual product selection spans soaps, shampoos and exotic natural ingredients, it was a surprise to shoppers when the high street brand unveiled its latest campaign. Focusing on what it calls ‘Spycops...
Little llama called Larry stars in digital brand's new look
With a mascot called Larry the Llama, a neon coloured visual identity and a host of quirky, lovable animations, Fat Llama’s new rebrand is off to a spitting, woolly, camelid start....
Cosmetics company uses coffee as main ingredient for natural friendly skincare
From the food and beverages to the cosmetic products sector, healthy living is becoming an increasingly popular phenomenon, with brands across all industries responding to the trend. This translates to adopting more h...
#TransformTuesday: 5 June
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
Islay distiller embraces heritage in new branding
The small island of Islay off the west coast of Scotland’s 239 square miles are home to eight distilleries. One of Scotland’s five prominent whisky making regions, Islay often produces peaty, smoky whiskies unchanged...
Havana Club reflects Cuban culture in new label
Following a trend that has been flourishing in the gin industry, where companies reinvent their visual identities in order to stay current and relevant, the rum industry may be taking a step in the same direction....
IT organisation puts purpose at the heart of its brand
At the heart of every successful organisation, the key ingredient that keeps everyone focused and unified is purpose. Recently, this realisation has led companies to take determined steps towards building brand identi...
Rebrand captures the spirit of Palmers 44 Dry Gin
Gin has had a resurgence in popularity lately, meaning competition has increased, making it harder to stand out. For companies to stay relevant, it is necessary to reinvent themselves and rely on their brand’s herita...
Coca-Cola launches dairy alternative drink and packaging
The ability to adapt is vital for a company’s survival, regardless of the field of business. Following the recently applied sugar tax and the expected subsequent drop in the consumption of soft drinks in the EU, Coca-...
- News
