London-based creative brand agency Studio More has collaborated with Manchester-based coffee company Cool Cold Brew (CCB), working closely with its founder, to design a brand identity, that captures the essence of the...
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Brand positioning and its impact on corporate and societal change
Building a brand – either in terms of awareness or business growth – requires, among other things, a fastidious approach to brand collaborations and a keen understanding of brand positioning. At Cannes Lions, some of...
New branding by Free the Birds reflects Girls’ Day School Trust’s values
Carrying 125 years of heritage, the Girls’ Day School Trust (GDST) has built a name for itself, being considered as a revolutionary organisation for girls. Its pioneering nature has been highlighted for the past two y...
Dispatches from Cannes Lions, part two
Olympic athletes are inspiring. They offer the world their drive, their success, their failure and most of all, their stories, in every Olympiad. At Cannes Lions today, they offered creative professionals their opinio...
#TransformTuesday: 19 June
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays....
Dispatches from Cannes Lions, part one
The Cannes Lions festival is well under way in the south of France. With attendees spanning the globe and covering all aspects of corporate creativity – from advertising to branding to PR to digital – the week is sure...
#TransformTuesday: 12 June
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Why place branding is not about the logo
Can you define a place with a word? Asked by Julian Stubbs, founder of UP THERE, EVERYWHERE (UP) and creator of the International Place Branding Event Liverpool 2018, this question encapsulated last week’s day-long pl...
A beer that saves lives
Non-profit organisations fighting for good causes help people in need daily. However, for charities to survive, they need to be inventive and imaginative in order to collect the funds they need....
Opinion: A 360-degree approach to advocacy is needed
Once perceived as a bit slow and ‘old school,’ European and international associations have transformed over recent years into effective advocacy and lobbying tools for its members. Advocacy is key. Not only externall...
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