The San Diego Zoo and the San Diego Zoo Safari Park, two of the largest zoos in the world and home to a combined total of more than 15,000 rare animals, worked with New York City-based creative agency Pentagram to reb...
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Zoflora gets a makeover for the Instagram generation
Zoflora, a disinfectant brand, worked with design agency PB Creative to redesign its identity to appeal to the new generation of Instagram-loving Zoflora fans. PB Cre...
The International Koala Centre of Excellence rebrands to Koala Life
Branding design agency Principals created a new brand, positioning and strategy for the International Koala Centre of Excellence (IKCE). Now renamed Koala Life, the Southern Australian-based organisation leads vital r...
NOW TV rebrands to NOW
European streaming platform NOW TV worked with global branding agency Venturethree to build a new identity, look and name, NOW, reflecting how simplicity meets entertainment....
XITE-ing redesign for nootropics energy drink brand
XITE Energy, the first UK nootropic drink, worked with brand design consultancy Brandon to develop a new brand and packaging. The redesign has brought to the fore the benefits of nootropics; drugs or dietary supplemen...
Cambridge University Boat Club unveils new logo
After merging its three separate rowing clubs into one, Cambridge University worked with design agency Offthetopofmyhead to create a single, consistent Cambridge University Boat Club brand...
PR firm launches new brand proposition
PR agency Fever Unlimited unveiled a new proposition and identity reflecting the evolved way people interact with brands. The new proposition, ‘Inspiring Action in a...
The new normal - Unilever drops term and adopts new positive beauty vision
Brand-owner giant Unilever announced it will remove the word ‘normal’ from all its beauty and personal care brands’ packaging, as part of the launch of its new ‘Positive Beauty’ vision and strategy....
Postcard from Singapore
Mohammad Fauzi, group creative director of brand agency Sedgwick Richardson, speaks to Transform magazine about the branding landscape in Singapore, from how differs from that of other countries in Asia where Sedgwick...
Princeton University’s Design Nation Conference rebrand celebrates inclusivity
Design agency Conran Design Group partnered with Princeton University’s student-run business organisation Business Today to create a bold new identity for their annual inclusive and diverse Design Nation Conference....