Felipe Sanzana, musician and type designer at Latinotype, explores how typography can evolve to represent sound and gesture through an innovative project in musical performance....
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Angus’ A-Z of logos: The Rolling Stones
Pentagram partner and creative director Angus Hyland explains the origins of one of the most well-known logos in the music industry, the iconic Rolling Stones ‘Hot Lips’....
The Scoop with Porto Rocha
Transform catches up with Felipe Rocha and Leo Porto, founders at New York-based design and branding agency Porto Rocha. The pair discuss the founding of their agency, growing up in Brazil and the biggest challenge of...
Striking up interest: How branding helps British audiences connect with baseball
David Craik touches base with Richard Evans, president at the British Baseball Federation, to discuss how the American sport is branded to audiences across the Atlantic....
Better Together: How creating a website and a brand at the same time can transform B2B sales
Andy Woods, co-founder and director at Rouge, discusses the difference between branding and web design, and how his agency’s unique process allows them to create better websites as a result....
Postcard from Gurugram
Arushi Kulkarni, design director at brand consultancy NH1 Design, chats to Transform about the city of Gurugram in northern India and the design scene in the country more generally....
Swedish icon SKF future-proofs brand for the digital age
The bearing and seal manufacturing company, founded in the city of Gothenburg in the early 1900s, has a fascinating history regarding its logo. Its original from 1908 is widely considered a pioneering example of corpo...
New Croydon Natural History & Scientific Society identity hopes to widen non-profit’s appeal
Having been founded over 150 years ago in 1870, the Croydon Natural History & Scientific Society (CNHSS) is considered to be the south London town’s oldest cultural and scientific society. With membership subscrip...
Beyond decoration: How environmental graphics help shape the workplace
Michael Davies, heads of graphics at GRAPHIC:SR, discusses environmental graphics and explains how they can reflect a brand’s identity. In the evolving landscape of w...
Harnessing the power of brand to drive real value
Jesse Swash, co-founder of Design by Structure, explains the intangible value of brands and why this far exceeds the cost to create and manage it. Businesses are made...
