That Thing designed a new brand identity and positioning for Leva, a new online clinic that works with people who suffer from chronic pain. Leva aims to counteract the misunderstandings around chronic pain with access...
Articles
Inclusive design must be the rule, not the exception
Natalie Harney, senior consultant at digital and data agency, Engine Transformation, explores how to navigate the routes to achieve inclusive design, including depth discovery and concept designs to create a map of ch...
Transforming an established brand into a future-focused force
Leveraging on his experience reinvigorating B2B brands, Paul Stoddart, CMO of software corporation Epicor, shares three top tips on how to drive successful brand transformation....
Best Global Brands 2021 rankings revealed
Brand consultancy, Interbrand, has announced its list of Best Global Brands 2021, highlighting those businesses that have grown and maintained financial value through innovation and robust reputation management this p...
Switzerland named world’s strongest nation brand
Switzerland was named the world’s strongest nation brand according to Brand Finance Nation Brands 2021, published by brand valuation consultancy, Brand Finance, which looks at the strength and value of the nation bran...
Transform Tuesday: 26 October
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....
BBC unveils new logos in bid to modernise audience experience
The BBC revealed a logo makeover for a range of its channels, including iPlayer, Sounds, Sport and Weather. The decision to rebrand came after audiences told the corporation its service was ‘old fashioned’ and ‘out of...
Chimney Vigor Group rebrands to Edisen
Global productions and marketing services company, Chimney Vigor Group (CVG), rebranded to Edisen, ‘the unskippable content company.’ The rebrand reflects the company capabilities expansion to include enhanced creatio...
Butterfly Cannon designs visual identity for new luxury brow salon
With locations in Munich, Berlin and Dusseldorf, luxury brow salon, The Browery, sought to launch a product range. To do so, it worked with London-based creative agency, Butterfly Cannon, to design the tone of voice,...
OPX unveils new brand identity and positioning for Turn2us
London-based branding agency, OPX, worked with national poverty charity, Turn2us, to reimagine the brand’s identity, strapline and positioning....