Philip Davies, president, EMEA at Siegel+Gale, writes about a Congolese football supporter who became the unofficial poster boy for the Africa Cup of Nations. He explores what branding can learn from Michel Kuka Mbola...
Articles
Hopleaf Pale Ale redesign aims to return brand to its iconic status
Hopleaf Pale Ale, a Malta beer brand, unveiled a new visual identity to deliver a modern shelf presence and honour its brewing legacy. Collaborating with bluemarlin, the brand aims to reposition itself in craft beer c...
World Karate Federation unveils new cut-through brand identity
The World Karate Federation (WKF) added subtle changes to its visual personality to modernise its identity. WKF partnered with advertising and design agency Ogilvy Spain to create a new logo that matches the global na...
Mildreds’ new restaurant, Tangra, opens with an innovative brand design
Strong personality and striking visuals define the new restaurant’s brand to match the bold, fiery menu. Mildreds partnered with London-based creative design agency Kuba & Friends to open the new vegetarian Indo-C...
BritBox refreshes brand logo and introduces new motion system
BritBox, the leading streaming service for British television in North America, Australia and the Nordics, collaborated with Sibling Rivalry to refine a new brand identity. The rebrand is centred around a modernised l...
GoFundMe reimagines UI ecosystem following major business evolution
Global fundraising leader GoFundMe partnered with Koto for a rebrand project that reflects the company’s expanding reach beyond individual giving to nonprofit organisations. The UI rebrand features a new logo, colour,...
ID ENTITY: Papelito and FutureBrand São Paulo
High industry growth sparked a comprehensive rebrand for Brazilian smoking accessories company Papelito. FutureBrand São Paulo was called on to connect with a new cultural context, which was achieved by designing...
ID ENTITY: Liga Profesional de Fútbol
Ahead of the 2026 season, the Liga Profesional de Fútbol underwent an internal rebrand to highlight Argentina’s passionate football culture. The new logo incorporates Argentina’s national colours and a modernised...
ID ENTITY: Frank Lloyd Wright Building Conservancy and Order
Aiming to create an identity that captures the legacy of iconic architect and designer Frank Lloyd Wright, New York-based Order rebranded the Frank Lloyd Wright Building Conservancy. Its updated logo highlights the im...
ID ENTITY: Sol and Love
UK-based creative agency Love reimagined the identity of Mexican lager Sol in a major rebrand. Aiming to reengage gen Z with the brand, Love created a new identity that realigns Sol’s sunny outlook with the optimism o...