Back for an eleventh year, the Transform Awards North America remains the only awards programme on the continent dedicated to celebrating the transformative power of rebranding and brand development....
Articles
Cappelli Identity Design reimagines the Grand Tour AFAM for a new generation of Italian artists
Cappelli Identity Design has created a dynamic brand identity and digital platform for Grand Tour AFAM, an international initiative led by the Rome Institute of Fine Arts. The identity reframes the historic Grand Tour...
Kinnie steps into new markets with new ‘Drink Different’ identity
Maltese soft drink icon Kinnie has unveiled a global-facing brand refresh by British branding agency bluemarlin, reimagining its bittersweet originality for a new, adventurous generation. With a bold new visual identi...
Iconic New York neighbourhood Union Square launches vibrant rebrand
Undertaken by The Working Assembly – itself based in Union Square – the project was completed on behalf of Union Square Partnership (USP), a community-based nonprofit that aims to promote, preserve and pioneer the nei...
Cannes conversations: How DesignStudio is going Further
DesignStudio's principal for the Americas, Richard Swain, chats with Transform editor Jack Cousins about his agency joining forces with Analog and Pixel Artworks. The pair also talk about how AI is reshaping brand...
How brand and culture create momentum during times of change
When transformation is in the air, brand and culture can be true growth accelerators. So, how do you align teams and stakeholders around a bold new direction? Transform’s latest breakfast session with Brandpie, a glob...
Driftime reinvents identity and launches ‘Foundational’ services
The Brighton-based design and impact agency Driftime has unveiled a refreshed brand identity and digital platform, introducing a new suite of ‘Foundational’ services designed to make professional design more accessibl...
Dove Men+Care unveils confident new design by JDO
Dove Men+Care has partnered with international design agency JDO to refresh its deodorant packaging with a bold, premium look that signals growth and innovation. Built around the idea of ‘Confident Simplicity’, the ne...
Brand Oath launches inclusive new identity for Scottish Athletics’ ‘Let’s Go’ programme
Scottish Athletics teamed up with design agency Brand Oath to create Let’s Go, a bold and inclusive brand and digital platform designed to modernise and grow participation in Run, Push, Jump, Throw activities for five...
Sleepover brand crafted to redefine rest for weary air travellers
London-based creative studio Without partnered with Airport Dimensions to launch Sleepover, a new global brand offering restful, bookable sleep spaces inside airports that are designed to meet the rising demand for re...