With Transform’s inaugural European Wayfinding Awards fast approaching, we hear from those shaping the discipline. From the biggest changes facing wayfinding to the biggest mistakes made in the industry, leaders in th...
Articles
The importance of being Ernest
In East African hospitality, competitors of all shapes and sizes prowl at every turn. Jack Cousins reports on how the redesign of family-owned Hemingways Collection sets a benchmark for originality and personalisation...
Can you manufacture a viral colour?
Some of the world’s most iconic companies and cultural figures, from Mattel to Taylor Swift, have leveraged colour to boost brand impact. But how do some shades go viral while others fade fast? Hannah Bowler reports....
The Brazilian Amazon establishes a unified brand to boost tourism
Integrated Amazon Routes (RAI) and Embratur (Brazilian Agency for International Tourism Promotion) came together with strategy and design company FutureBrand São Paulo to promote the Amazonian region and generate...
Brands need to really move
Marisol Ruiz and Patxi Fernandez are the heads of company and brands, and founders of strategic branding consultancy Move. Together, they explore when courage matters more than method....
The Verdict: Koto crafts a new identity Huntington can bank on
About the work Originally a regional bank headquartered in Columbus, Ohio, Huntington opted to venture beyond the American Midwest, aiming to become a national powerhouse. With over 150 years of heritage, the rebranding project by...
Porto Rocha tests limits of AI with YOYOYO ‘project’
The global strategy and design agency set itself the challenge of using Nano Banana Pro, Google’s latest image generation model, to build a brand from scratch. Enter YOYOYO, a simple toy that demonstrates to Porto Roc...
What football teaches us about brand strategy
Tom Love, co-founder and creative director at LoveGunn, reveals the best tactics for rebranding a football club. Trying to appeal to everyone is the fastest way to ma...
Transforming wayfinding into an experience
Hugo Plazas, manager of design and product development at The Look Company, offers three considerations for designing large-scale stadium events. Imagine landing in a...
The Scoop with Dan Christofferson
Transform chats to Dan Christofferson, creative director and partner at New York-based brand and packaging studio The Young Jerks. He discusses his appreciation of mid-century design aesthetics, the agency’s philosoph...