The US-based culinary nonprofit, which aims to be a destination for excellence across the nation’s independent restaurant industry, underwent a comprehensive rebrand at the hands of digital product studio Siberia to m...
Articles
Branding a joint venture: Unify, don’t compromise
Nick Ranger, managing partner at Brandpie, details the difficulties of designing identities for joint venture brands and explains how it ought to be done. Too often,...
Motorway update hopes to speed brand from disruptor to leader
As the fastest-growing used car marketplace in the UK, Motorway needed a new identity capable of matching its future ambitions. It turned to global design and creative studio Otherway, along with TwentyFirstCenturyBra...
Making lasting impressions
Branded merchandise has come a long way beyond tradeshow freebies most people know, like basic T-shirts, flimsy thumb drives and unreliable logo pens. Lisa Battles examines how brands turn to highly curated promotiona...
The Verdict: Wolff Olins reimagines Lloyds
About the work British banking group Lloyds was determined to transform itself into a digital-first, future-fit brand following the appointment of Suresh Balaji as chief marketing officer last year. It called on global brand consu...
Variación 1: A typographic exploration of sound and movement
Felipe Sanzana, musician and type designer at Latinotype, explores how typography can evolve to represent sound and gesture through an innovative project in musical performance....
Angus’ A-Z of logos: The Rolling Stones
Pentagram partner and creative director Angus Hyland explains the origins of one of the most well-known logos in the music industry, the iconic Rolling Stones ‘Hot Lips’....
The Scoop with Porto Rocha
Transform catches up with Felipe Rocha and Leo Porto, founders at New York-based design and branding agency Porto Rocha. The pair discuss the founding of their agency, growing up in Brazil and the biggest challenge of...
Striking up interest: How branding helps British audiences connect with baseball
David Craik touches base with Richard Evans, president at the British Baseball Federation, to discuss how the American sport is branded to audiences across the Atlantic....
Korean Air rebrand includes modernised Taeguk symbol
South Korea’s national carrier called on global creative consultancy Lippincott to reimagine its branding for just the second time in the company’s history. With the last redesign occurring in 1984, the project’s ulti...