Companies that typically attracted consumers during times of crisis are doing away with brands that focus on protecting people from fear and danger. Instead, a positive new approach is becoming the norm. Brittany Golo...
Articles
The world smells bad. It’s high time we did something about it
Global sonic agency DMLDD recently announced its foray into the world of scent branding, with ‘Scent by DLMDD’. The agency’s co-founder, Max De Lucia, explains how smells are overlooked by designers and how they can e...
Signifly redefines luxury identity for Porsche 911 specialist Rennsport
Rennsport, a company based in the UK’s Cotswolds that specialises in sourcing and creating some of the world's most sought-after Porsche 911 Restomods, partnered with digital agency Signifly to create a refined br...
Angus’ A-Z of logos: UGG
Pentagram partner and creative director Angus Hyland explains why the UGG logo – albeit not a beautiful design – perfectly encapsulates the brand it represents. The b...
One Water brand refreshed with purposeful identity and warmth
Ethical bottled water brand One Water partnered with Brtish brand design agency The Collaborators to sharpen its identity and packaging, reconnecting with consumers through renewed clarity and emotional resonance. The...
Wildish & Co. designs human-first identity for private photo-sharing app Linq
Linq, a new app empowering users to control access to their intimate images, partnered with London-based creative agency Wildish & Co. to craft a brand identity that blends emotional sensitivity with digital secur...
The Verdict: Templo brings a smile to GF Smith
About the work British paper manufacturer GF Smith turned to branding and communications agency Templo for its first rebrand in over a decade. Following an exploration of GF Smith’s people, culture, values and purpose, Templo crea...
Best of the Bone unveils stripped-back identity full of bite
Bone broth brand Best of the Bone partnered with Universal Favourite to evolve its identity for mainstream retail without losing the charm that earned it cult status. The challenge was to cut through the crowded welln...
The Scoop with Collins
Transform chats with Brian Collins, co-founder of San Francisco and New York-based creative consultancy Collins, about how brand design creates value, his agency’s relationship with AI and what the brand design world...
Flying colours: The changing face of the airline industry
As the battle for the skies intensifies, airline brands are elevating their in-flight services and reimagining their corporate identities to win over passengers and bolster customer loyalty. David Benady reports....