Articles

VitaDairy’s new milk product, designed for pre-teens, was crafted by Vietnamese branding and creative design agency M — N Associates. Its brand identity, which hopes to appeal to gen alpha but not appear childish, was...

The stablecoin-powered financial platform turned to Burgopak to design the packaging for its new physical card. The news follows on from Kast securing $80 million in Series A funding in March....

Following the introduction of a new board and senior management team, Basketball Scotland wanted to convey a renewed focus on transparency, collaboration and trust across the community. Edinburgh-based agency Brand Oa...

Jamie Thorp, creative lead at Reed Words, explains why brands need more than vague principles to communicate consistently and effectively. A friend asks you to bake a...

Pentagram’s partner and creative director, Angus Hyland, chat about his agency’s ‘Grand Prix’ winning project at the Transform Awards Europe. Rebranding a global spor...

With Transform’s inaugural European Wayfinding Awards fast approaching, we hear from those shaping the discipline. From the biggest changes facing wayfinding to the biggest mistakes made in the industry, leaders in th...

In East African hospitality, competitors of all shapes and sizes prowl at every turn. Jack Cousins reports on how the redesign of family-owned Hemingways Collection sets a benchmark for originality and personalisation...

Some of the world’s most iconic companies and cultural figures, from Mattel to Taylor Swift, have leveraged colour to boost brand impact. But how do some shades go viral while others fade fast? Hannah Bowler reports....

Integrated Amazon Routes (RAI) and Embratur (Brazilian Agency for International Tourism Promotion) came together with strategy and design company FutureBrand São Paulo to promote the Amazonian region and generate...

Marisol Ruiz and Patxi Fernandez are the heads of company and brands, and founders of strategic branding consultancy Move. Together, they explore when courage matters more than method....