Articles

Avon partnered with London-based branding agency Free The Birds to create Perfect Nonsense, a disruptive new fragrance collection aimed at redefining the brand’s appeal to modern fragrance consumers. The challenge was...

Zak McKinven, COO at Brand Lounge, discusses the almost limitless possibilities afforded by the metaverse and how brands can make the most of these. It wasn't long ag...

Global agency Iris has launched a striking new identity, built around the Latin motto Participa Aut Peri (‘Participate or Perish’), to reassert its position as a creativity-led micro-network in an increasingly commodi...

Set to be one the world’s biggest solutions providers to the semiconductor and electronics industries, the Qnity Electronics, Inc. brand was designed by Lippincott. B...

Jon Dignam, creative director at OurCreative., explains what makes rebranding football clubs particularly tricky, and why it’s worth ensuring the outcome feels both respectful and progressive....

Fifty Thousand Feet, known for its work with brands like Salesforce and Knoll, has rebranded to mark its shift from creative agency to independent brand consultancy. The challenge was to express its strategic depth an...

Scout Lab partnered with Healthee, an AI-powered platform simplifying employee healthcare, to craft a brand identity that builds trust and navigational ease in a notoriously complex space. The challenge was to create...

English distillery Wolfe Bros partnered with independent studio OurCreative. to design the identity for Rhubacello, the latest addition to its growing Cello range. The challenge was to bring a fresh, expressive feel t...

Daniel Taylor, regional director at Bellwether, discusses the role AI is set to play in the workplace for brand designers and how this presents ample challenges and opportunities for the future....

Transform editor Jack Cousins speaks to Paul Turner, regional director – MENA at Tonic, about how to create brands that people want to work for....