Bond’s Finnish studio has developed a new brand identity for Allas Pool, an urban wellbeing destination in the heart of Helsinki that’s preparing to expand across Europe. Rooted in the brand essence ‘Water Your Soul,’...
Articles
Alice rebrands Pendulum to make science-first probiotics resonate with a new generation
Biotech company Pendulum, known for its clinically proven microbiome-targeted probiotics, has unveiled a refreshed brand identity by US design and technology agency Alice. With Academy Award-winner Halle Berry as spok...
ID ENTITY: The Norwegian Space Centre turns to design agency Tank for a brand refresh
With The Norwegian Space Agency becoming a directorate, it needed a visual identity to match its new status and name. Oslo-based agency Tank developed an identity based around a strong and recognisable symbol, reflect...
Transform Awards proudly announces Asia 2025 shortlist
The Transform Awards will once again celebrate the transformative power of rebranding and brand development in Asia. It remains the only awards programme in the region to recognise best practice in corporate, product...
SoreThumbStudio crafts new identity for cocoa-free chocolate pioneer Nukoko
UK-based cocoa-tech company Nukoko has unveiled a new brand identity by SoreThumbStudio, designed to position the brand as a challenger that’s reshaping the future of chocolate. Made from locally grown European fava b...
Brompton’s bold new identity aims to open up global growth opportunities
To mark its 50th anniversary, iconic folding bike brand Brompton partnered with London-based Studio Blackburn to refresh its global brand expression. Centred on the new positioning ‘Life Unfolded’, the identity puts m...
Voicebox Creative reimagines Dole juice packaging with fresh identity
Voicebox Creative has redesigned the packaging for Dole’s chilled juice range, creating a visual identity that brings the farmers market directly to the grocery aisle. The new look emphasises freshness with flavour-fo...
B&B studio refreshes Cheeky Panda with bold new identity and packaging
B&B studio has partnered with toilet roll pioneer Cheeky Panda on a brand refresh that elevates its identity and packaging design for global growth. The redesign amplifies the role of Colin the panda as an icon, i...
ID ENTITY: Design agency Propellant revitalises global electronics manufacturer Ryder
Brand strategy has met a culture of precision—London-based design agency Propellant has sharpened global electronics manufacturer Ryder's strategic narrative. In order to highlight Ryder's continual commitment...
ID ENTITY: Creative agency Duties rework visual identity for software company EVS
Following the expansion of EVS's product range, Oslo-based design agency Duties had to rework the visual identity to match their ambitions and convey a confident, future-focused brand. Space-inspired textures and...