Global media network PHD, part of Omnicom Media Group, unveiled a new brand mark and refreshed identity to reflect its philosophy ‘Make the Leap.’ The brand ethos is a call to leverage the power of imagination to driv...
Articles
Notepad designs new brand identity for Iomart
Birmingham-based brand agency, Notepad, launched a new brand strategy and identity for cloud computing and managed hosting companies, Iomart....
Mucca draws on surrealist themes to launch Daxton Hotel And Madam restaurant
Brand studio, Mucca, worked with Michigan-based Daxton Hotel and its companion restaurant, Madam, to design an experience-driven brand identity inspired by avant-garde and surrealist themes....
Digital health ecosystems: the new golden opportunity for brands
As the health and wellness market becomes saturated with apps, devices, wearables and trackers, global branding agency Tom Wrigley, digital and social communications strategy director at global brand design agency, 1H...
Purpose is more than a statement; it’s an action plan
MaryLee Sachs, US CEO of global consultancy, Brandpie, writes about the importance of purpose. She argues that when leaders view purpose as the defining context for their organisation’s action in the world, they can n...
Transform Tuesday: 12 October
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
Hulsbosch designs new identity for QMS Media
Digital outdoor media company, QMS, worked with international brand design agency, Hulsbosch, to launch a new brand strategy, positioning and visual identity that reflects the company’s growth....
Marketing agency Eleven unveils new logo and brand identity
San-Francisco and Chicago-based marketing agency, Eleven, unveiled a new logo and brand identity for the first time in more than two decades. The team approached the...
Five minutes with Luisa Murray
Luisa Murray, executive producer at the global creative company BUCK, speaks to Transform magazine about the next frontier of digital branding. She explores the opportunities for brand managers, defines the must-have...
Little Big Brands designs new packaging for Ethel’s Baking Co.
Michigan-based Ethel’s Baking Co. worked with White Plains, New York-based brand and design agency, Little Big Brands, to develop a new identity and packaging design that would embody the heart and soul of the brand....