Vino Vero creative activation wants to change UK wine buying habits

The independent wine retailer was helped by London-based creative agency EveryFriday in its launch of a bold and playful campaign designed to draw UK shoppers away from mass produced wine. Featuring striking illustrations by illustrator Rob Pybus, the ‘Don’t be a wine zombie’ campaign depicts wine-sloshing cartoon zombies, and will be positioned on ad vans outside Waitrose and Majestic stores from 14 July.