• Transform magazine
  • February 22, 2024

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Campari identity renewal links brand with Milan

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  • Camapri 5
  • Coasters 1

The iconic red Italian bitter aperitif sought the help of branding agency Robilant to help update its identity without betraying Campari’s Milanese connection, the city to which it has a deep historic partnership. Referencing Milan’s architecture, the agency opted for a late art deco packaging theme, while the bottle’s label was reduced in size so the eyes of the brand’s audience could be caught by Campari’s unique bright red colour.

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