• Transform magazine
  • July 01, 2022

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Articles

Taking Brands Beyond Binary

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The ways in which digital affects brand communications has become increasingly complex as businesses struggle to change internally while remaining competitive externally. Dean Quinn investigates It used to be so easy. Get a nice, e...

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Heard mentality

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Brands must be both seen and heard. The ways in which a brand’s audio assets are developed can have a huge impact on the effectiveness of that brand’s communications. Ruth Wyatt investigates. Sound is an intensely visceral sense, s...

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Brand debate

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A brand debate will take place this Thursday, 12 June, with marketing and branding experts and world-renowned authors.   The event, ‘The death of ‘the brand’ as we know it?,’ will discuss what makes a brand, how brands succeed and...

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When two brands merge

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A merger is often the catalyst for a new brand positioning. In the case of the Dixons Retail and Carphone Warehouse merger, it is a case of two quite different retailers coming together with shared goals, but with very separate bra...

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Investing in a new identity

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Jupiter Asset Management is using a nationwide marketing campaign as the launch pad for a new visual identity. The UK based fund management group aims to take its services to a global market and these ambitions are reflected in the...

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Opinion – Nick Sims

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What is it that makes one brand stand out more than another? Why do some people drink Coke over Pepsi, visit Lisbon over Barcelona, or fly British Airways rather than Virgin Atlantic? With very little setting these things apart fro...

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Senses stimulate brand connections

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Research shows that more than 75% of our emotions can be triggered by smell, and emotional resonance is vital for brand engagement and for creating a strong brand. Research from the Sense of Smell Institute also shows that scents a...

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Transform Awards MENA reveals winners

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The winners of the inaugural 2014 Transform MENA awards were announced at a gala dinner held in Dubai’s JW Marriott Marquis hotel last night. The event realised the expansion of the prestigious Transform events, and launched the fi...

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In shining armour

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Security services firm GardaWorld found it had outgrown its brand as it grew globally. Brittany Golobdiscusses the ensuing brand repositioning With a global fleet of over 5,000 armoured cars and trucks, security services firm Garda...

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Dress the town green

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M&S encourages its consumers to engage with sustainable purchasing, but it has also become a resilient brand where sustainability is concerned. The company’s global Plan A programme has positioned the brand as one pursuing envi...

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@transformsays

RT @TransformEvents: Transform Awards Asia is coming to Singapore! Sadly due to the Covid-19 pandemic, we were unable to visit the region…
RT @Design_Bridge: Tom Gilbert, Executive Creative Director at Design Bridge Shanghai, discusses alternative thinking to brand consistency…
💯 Packaging refresh to celebrate @BranstonUK's 100-year anniversary. The iconic English food brand turned to Londo… https://t.co/YDO21fWq03