The Southbank Centre is an acclaimed, multi-venue arts centre in London, with a festivals programme that spreads across the year, a diverse audience and an inclusive brand philosophy. Gale Foster, head of design and b...
Articles
Brand in action: City of Lausanne
Who: City of Lausanne and Base DesignWhat: The Swiss city of Lausanne sits about 40 minutes from Geneva, on the shores of Lac Léman. Its contribution to science, design and culture date back to its founding as the Roman city of Lou...
Excellence in branding exemplified on Transform Awards North America shortlist
From the brash, bold and in your face new digital brand for a New York-based law firm to a sweeping, elegant and artistic new visual identity for a Cincinnati ballet company, the Transform Awards North America is repr...
#TransformTuesday: 28 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Opinion: Inspiring long-term brand loyalty
The supermarket is full of products that we can’t imagine life without. Marmite, Colman’s, Birds Eye fish fingers, Weetabix, Bisto – they’re all brands that have transcended their category to become national treasures...
#TransformTuesday: 21 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Space race aesthetic returns in proposed Space Force logos
The National Aeronautics and Space Administration (Nasa) is one of the US’ most frontier-breaking organisations. For decades, it has reached, quite literally, for the stars. Part of its mission is to act as a transpar...
Davidstow Cheddar cheese rebrand draws inspiration from place of origin
Cheese is a stable in the British diet, with Britain having approximately 700 distinct local cheeses, according to the promotional and educational body for cheese within the UK, the British Cheese Board....
Lithuanian capital Vilnius rebrands as 'G-spot of Europe'
The combination of cheap flights, a better work-life balance and an increasingly curious generation of travellers means place makers develop ever-unique strategies to attract tourists, business and residents. And, wit...
Costa Coffee crafts definitive, branded ‘Costa red’
Costa Coffee has an association with the colour red giving the brand a clear hallmark and making it easy to identify when strolling high streets around the world....