• Transform magazine
  • April 14, 2021

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International IT consulting company renews visual identity

TT 06 April Atlantic

For the first time in over two decades International IT consulting company Atlantic Technologies has renewed its visual identity. The rebrand reflects the growth of a company that has looked towards the future while maintaining its values and culture.

The new look represents an important change in the expansion and strengthening of Atlantic as a global player in providing cloud technological solutions, with continued ambitions for expansion.

“The new brand reflects our growth and our commitment to technology and professional services, a guarantee for our customers and partners that they can count on a valuable ally to look to the future with more certainty,” says founder and CEO of Atlantic Technologies, Marcelo G Di Rosa.
The renewed look retains the values that have always made Atlantic special, its people and their skills: ‘Listening First, Seeking the Potential, Tailored Solutions, Make it Happen.’ The new strapline ‘People powering technology,’ reflects the brand’s importance it places on people and its employees.

The new logo aims to be fresh and professional, with its features and icons having graceful curves and sharp angles which give it a more modern design that conveys confidence in the future. The result is a graphic update that seeks to strengthen the brand's recognition at an international level.
After years in which red and black were the reference colours, the shades shifted to a single-colour logo. Indigo blue is accompanied by sparkling and lively colors and shades of green and other blues. These are found throughout the coordinated image.

The new website is easier to navigate and there are new sections dedicated to its different (cloud) solutions, bespoke consulting services, industry knowledge, and most importantly, thought leadership questions (‘I need to know’) that are answered by its experts to help the Italian and international clients.