Counting 22 years of existence, Midlands digital agency, Freestyle, has managed to grow and evolve within a demanding industry. The agency continues to grow in numbers, regarding both staff members and clients....
Articles
Daring design strategy for British brand Debenhams
Change is rife on the British high street. BHS collapsed. House of Fraser went into administration. John Lewis, still alive and kicking, has rebranded. Now, Debenhams has unveiled a new look for a new era....
Purple sphere inspires safety and flexibility in insurance company rebrand
“We saw this brand review as a significant opportunity to reaffirm and align to our purpose by telling the IAG story more clearly, and to develop a simple, flexible visual identity,” says Brent Smart, CMO of Insurance...
Sustainable futures: Do the Green Thing
For global brand consultancy Pentagram, sustainability has become a core practice largely due to the efforts of partner Naresh Ramchandani, whose charity Do the Green Thing campaigns for more environmentally aware bra...
Coca-Cola GB packaging updated in response to sugar tax
Coca-Cola’s glass bottle shape is a design icon. It is one of the few packaging shapes that is immediately and easily recognisable around the world, even when it doesn’t bear the Coca-Cola logo. Its place in design hi...
Opinion: How branding breathed new life into a forgotten London icon
How do you make a historic development that has stood unoccupied and unloved for almost two decades attractive again? Embrace the unexpected and alter perceptions, says Marks Davis, founder and creative director of br...
New brand strategy, architecture and visual identity for natural sports nutrition brand Tribe
Despite sport nutrition brand Tribe being founded just three years ago, its rapid evolution made a rebrand necessary to better reflect its core values and better serve the brand’s community. For that reason, Tribe tur...
#TransformTuesday: 4 September
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Transform Awards MENA to celebrate best in brand, enter now
In May 2018, the coveted ‘Grand prix’ award for excellence in rebranding and brand development went to property developer Meraas for its work with Wolff Olins. Not only was the branding visually exciting and unique in...
Five minutes with Gale Foster
The Southbank Centre is an acclaimed, multi-venue arts centre in London, with a festivals programme that spreads across the year, a diverse audience and an inclusive brand philosophy. Gale Foster, head of design and b...