Following big brand such as Airbnb and YouTube, Itau Unibanco, Brazil’s largest bank, has launched a custom typeface bearing the bank’s name. The new typeface can be used in every aspect of the brand, like presentatio...
Articles
Burberry launches polarising new logo and monogram
In a clear indication of one brand’s desire to transition into the digital age, British luxury fashion house, Burberry has revealed the new design for its monogram, via Instagram. The rebrand was led by Riccardo Tisci...
#TransformTuesday: 7 August
Every week, Transform examines recent rebrands and updated visual identities. For more from #TransformTuesday, follow @Transformsays...
Rolling Stone magazine rolls out refreshing rebrand
The cult classic American monthly magazine that focuses on pop culture has been a staple in the world’s culture since 1967, when, established by Jann Wenner and based in San Francisco, it became well known for its mus...
ClassPass takes a step forward with redesign
With trends such as pilates and cycling rising in popularity, businesses continue to capitalise on the fitness sector by introducing classes such as Soul Cycle and Pure Barre, fitness health clubs and trendy boutique...
Peer perspectives: US Open
With the launch of a streamlined, modern identity for its 50th anniversary, the US Open prepared a full set of brand applications. How does the new approach match up against the previous iteration? Marco-Paul de Jeu e...
Five minutes with Chris Christodoulou
With the proliferation of media opening up a sea of possibilities for brands to tell their story through technology, it has never been a better time to be a content creator. Chris Christodoulou, CEO of London-based cr...
Have a trademark failure, have a KitKat
The chocolate with the iconic shape and even more iconic tagline, KitKat, can no longer be protected from imitators after losing an 11-year legal battle. The European...
#TransformTuesday: 31 July
Every week, Transform examines recent rebrands and updated visual identities. This week, it's a packaging design special. For more from #TransformTuesday, follow @Transformsays...
Transform Awards: Simply Business
A winner at the 2018 Transform Awards Europe, Simply Business and Start Design recount the rebrand journey and the ways in which the former’s internal culture and app platform influenced its new approach to branding...