Irritating and obtrusive, estate agent fees are nonetheless considered by those in the rental and purchasing sectors as an unavoidable aspect of the house move process. However, the recent emergence of a property sect...
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New-look eBay eyes contemporary era of commerce
Founded in 1995 as AuctionWeb, multinational e-commerce corporation, eBay, has long been a key player in online B2C and C2C sales – largely defining the most integrated and secure space for the latter. Comfortable ami...
Transform Awards North America 2017 winners announced
The Transform Awards’ ongoing recognition of excellence in rebranding honours the very best brand projects from around the globe. Its North America programme, established in 2015, celebrates the vast expanse of brandi...
Museum roundup: gardens, science and espionage
From science to natural history to plants and brands, museums remain a source of curiosity across all age groups. So far, 2017 has seen real variation in the strategies that museums, new and old, are adopting to attra...
#TransformTuesday: 31 October
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
Packaging roundup: bread, bars and coffee beans
This autumn has seen many food brands unveil new packaging. Here is a closer look at three recent rebrands in the food and drink sector...
Bolivia captures sprawling diversity in revitalised place brand
Widely considered one of the most remarkable countries in South America, Bolivia’s rich and diverse landscape is full of mystery. From the world’s largest salt flat in the Salar de Uyuni, to the remnants of the pre-Co...
Insight-led brand study emphasises impact of M&A
In the last decade, the global M&A market has had its fair share of challenges. Stymied by the aftershocks of the financial crisis, businesses have largely been on the back foot. However, in recent years, the capa...
Brand disloyalty and career fluidity, Gen Z in focus
Gen Z is going to take over the world. Objectively, those born roughly between 1995 and 2010 make up a 2.56bn strong population. They will one day become the movers and shakers of the world. But, according to brand co...
Prophet releases Brand Relevance Index 2017
Global brand and marketing consultancy, Prophet, has released its Brand Relevance Index 2017, highlighting the top performing brands across numerous sectors in China, Germany, the US and UK. With a strong focus on ‘re...
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