Alex Marshall, head of creative and strategy at business rebranding specialists StartsWithA, speaks to Transform magazine about the ins and outs of rebranding. He discusses what pushes longstanding brands to rebrand...
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Singapore Airlines launches new sound identity
Singapore Airlines (SIA), the flag carrier airline of Singapore, worked with specialist sonic branding agency DLMDD to develop a new sonic identity, ‘The Sound of Singapore Airlines,’ which will be experienced through...
New chewing gum start-up brand tackles single-use plastic
Newly launched biodegradable chewing gum brand Nuud aims to challenge the problem of single-use plastic and shift habits for good in the category. In support of its mission, the brand worked with creative agency Mothe...
UXUS works with Dr. Oetker to launch new pudding concept
Global hospitality and retail design agency UXUS has collaborated with food producer and home baking brand Dr. Oetker to transform the pudding for the next generation with the launch of Pudu Pudu, a new, LA-based pudd...
Transform Tuesday: 13 April
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter and @transform_magazine on Instagram....
Dubai plans to double creative companies
Dubai has launched a new strategic programme to double the number of companies working in content, design and culture. The aim is to position Dubai as the global capital of the creative economy....
U.S. skiing resort rebrands to reflect growth
Schweitzer, the largest skiing resort in Idaho and Washington has launched a new, simpler and more distinctive visual identity that reflects its shift from a primary winter destination to a winter and summer destinati...
UAE’s largest student design competition goes global
Project Design Space, the UAE’s largest student design competition organised by the Dubai Institute of Design and Innovation (DIDI), the region’s first university exclusively dedicated to design and innovation, has go...
Family (and friends) design identity for new alternative dairy brand
Family (and friends), specialised in better ‘for you’ food, beverage and lifestyle branding worked with Swedish-based food innovators Veg of Lund to launch a new dairy alternative brand, Dug, made solely with potatoes...
Pearlfisher brand identity for Consider Pastures gives product ‘pride of place’
Creative agency Pearlfisher New York partnered with sustainable eggs company Consider Pastures to develop a brand strategy and design that matches the brand’s mission to provide the best nature has to offer. The overa...
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