News

Global brand agency Labbrand worked with The Honest Company, an American consumer goods company founded by actress Jessica Alba, to create its Chinese brand name 恩怡诗 (ēn yí shī) when it entered the Chinese market...

Havas PR Middle East, the Dubai-based agency that covers luxury, lifestyle and corporate communications, has rebranded to Red Havas Middle East. The rebrand signals t...

Clearbanc, the world’s largest e-commerce investor, has rebranded to Clearco and a $100M in new Series C equity funding to fuel the company’s ambitious growth plans....

Cheddar, the digital-first news network focused on technology and innovation, has rebranded to Cheddar News and adopted a new tagline ‘look forward,’ which emphasise the network’s commitment to covering the next gener...

American chef and restaurant owner Bobby Flay worked with LA and NYC-based branding agency Frank Collective to design a cat food brand after Flay's pet, Nacho. Frank Collective helped Flay extend his existing bran...

With a rise in shoppers trading up from mainstream coffee at home, Swedish coffee brand Gevalia felt the need to create a more premium expression. To do so it worked with international branding agency BrandOpus to dev...

Creative agency Tickety Boo Creative has redesigned Superdrug’s own brand male and female deodorant packaging to give greater shelf standout. Tickety Boo aimed to her...

Chef Car Clarke, founder of Chick’n and Chick N’Sours, launched a new brand of healthy instant noodles, Future Noodles, which aim to find the right balance between the enjoyment and taste of noodles with the science o...

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Fearne & Rosie, a British brand making a range of reduced sugar jams and tasty honey spreads, reveals a new look for its range of reduced sugar jams and spreads for children. The new design, created by Bun Studio,...