• Transform magazine
  • April 14, 2021

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Molly James

Dubai plans to double creative companies

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Dubai has launched a new strategic programme to double the number of companies working in content, design and culture. The aim is to position Dubai as the global capital of the creative economy....

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Software company rebrands during pandemic

Opengi Office

Covid-19 has accelerated growth in the tech and insurance industries at an unprecedented rate. Open GI, a software provider for insurance brokers, rebranded in the midst of the pandemic to better communicate with its...

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Branded tone of voice can now be measured

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In extensive research across the communication and marketing directors of more than 200 brands, brand language consultancy Schwa found that 46% of industry directors think brands have become soft in the pandemic, with...

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Beauty brand unites skincare and nature

Smakk Image

Mother Dirt is a unique biological skincare brand that uses Ammonia Oxidising Bacteria (AOB) to rebalance the skin microbiome. Mother Dirt worked with Smakk, a rebranding and marketing agency to refocus the brand iden...

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