• Transform magazine
  • September 15, 2025

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Transform Awards recognises best in rebranding, brand development and brand repositioning in Asia-Pacific region

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Repositioning a brand while changing the reputation of a product from something near-reviled to an object of luxury requires well-defined objectives and a cohesive visual and verbal identity. Transform Asia Pacific Awards’ Grand Pr...

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Radio rebrand connects with local communities

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“These are brands with deep connections to their local communities and real day-to-day relevance in people’s lives. People rely on their local radio stations for far more than just entertainment, news, travel, sport and great music...

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Opinion: Stuart Duncan asks “How can radio stations connect with their listeners?”

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Local radio stations need to connect with their listeners on a visual, emotional and verbal level. Their brands are based in story, inherently, but communicating that story effectively is another matter. Bauer Media Group, which ru...

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#TransformTuesday: 18 November

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. What was once an uninspired block sans wordmark for regional Brit...

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Cows, clouds and consistency for Ben & Jerry’s

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The two names Ben and Jerry alone evoke a feeling for the look and personality of the popular ice cream brand. It’s iconic Vermont cows roam green New English pastures and its cheery blue skies create a quirky dreaminess fitting fo...

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Wilberforce Chambers rebrands with Jo and Co.

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Leading Lincoln’s Inn barristers Wilberforce Chambers has revealed it’s new brand identity by Studio Jo and Co. Wilberforce Chambers, as a market leader in a number of practice areas, was delivering on client experience, however th...

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#TransformTuesday: 11 November

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. Cathay Pacific Flag carrier for Hong Kong, Cathay Pacific gets a...

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Japan scales country brand rankings

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According to FutureBrand, not every country is a brand, but a strong nation brand can have a positive impact on international relations, tourism, and investment. The concept of nation branding, and the original Nation Brands Index,...

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Discount supermarkets top simplicity index

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Siegel+Gale champions the idea that simplicity is the most valuable asset a brand can attain. The consultancy backs up this assertion with an annual report that evaluates the level of simplicity attained by major brands. The Global...

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Rebrand spurs dedication to nature-friendly food

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Fair to Nature, a UK organisation working with blue chip brands to promote and recognise leading environmentally-friendly food production organisations, has tasked Refinery, an integrated brand communications agency, with refreshin...

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