When it comes to food brands, the way that consumers experience taste is critical to the way they perceive the brand. Taste is something that is heavily shaped by external factors and influences. For brands in the food and drink in...
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Transform Awards Europe open for entries
After a massive overhaul of its on-screen identities, sub-brands, corporate brand and most popular channel, ITV implemented its rebrand overnight last year. Not only were viewers awed by the new, changeable idents, but ITV went on...
New domains threaten brand security
New web domains are currently popping up left right and centre, but with everything from .london to .shop and .sport becoming available for monopolisation, brand security is coming under attack. Recent research from NetNames, an on...
Vans brand experience favours youthfulness and creativity
The London House of Vans is the second of its kind and the first in Europe. Opening its doors in the Old Vic Tunnels under Waterloo station, the site offers up experiences that complement the Vans identity. The 30,000 square foot s...
The Dixons Carphone brand communicates unity
Back in May, Dixons Retail and Carphone Warehouserevealed their plans to merge. The hotly anticipated new identity, designed by ad agency AMVBBDO, has now been revealed. The new partnership is intended to facilitate the ‘internet o...
Greggs demonstrates social media crisis management
The speed of online sharing means that a brand can come up against damaging coverage at any point as Greggs found out yesterday. But the medium also allows for instant rectification. The official Greggs twitter feed provided a grea...
Fairtrade brand develops with new website
Launching a new website can provide the opportunity to grow a brand, while strengthening its established brand values. On its 20th birthday Fairtrade resolved to make its website truly representative of its brand ethos, while servi...
Jewellers target aspirational market with new brand
Sometimes re-working brand strategy goes beyond a single brand. In 2012, the LoveGold campaign, initiated by the World Gold Council, sought to make gold relevant for the younger generation. The council provided low-interest, long-t...
Opinion: Debbie Donaldson on social media, “Is so-called engagement really hitting the mark?”
Everyone knows social is a core focus for brand communicators. Debbie Donaldson, business director at The Big Group, discusses the way to best drive engagement around brand content. Let’s face it – social media activity is now a co...
Rebranding in the travel sector
It has recently been announced that Malaysia Airlines may undergo a rebrand in a last ditch attempt to save its brand from extinction. This case represents a rebrand motivated by the worst possible circumstances, however, a company...
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