• Transform magazine
  • December 12, 2024

Top

News

Once upon a brand story

storytelling.jpg

The concept of storytelling is used by brands to signify that their brand communications are defined by an overall strategy with clear objectives. With the rise of th...

Read More

Experience over product

Turo.jpeg

US-based car rental marketplace, RelayRides, has renamed itself Turo. The new brand includes an entirely new visual identity, website and photographic material. Rathe...

Read More

Brand strategy in Asia-Pacific

Harbour Grand.JPG

There are so many components to a successful brand strategy that it can be difficult for branding professionals to ensure that they are abreast of industry trends. Me...

Read More

Kenco trains future farmers

Kenco vs Gangs.jpg

Kenco’s Coffee vs Gangs project, in the heart of Honduras, has reached its final stage. The scheme trained young people to become coffee farmers and business owners,...

Read More

The paradox of the millennial brand

DietCoke.jpg

The word ‘millennials’ is one that is often bandied about too readily among marketers, but grouping such a wide and diverse group of people under one term can be problematic....

Read More

Football League renamed

EFL logo.jpg

The rebranding of the Football League will include a new name, English Football League. The new title, which will come into use at the conclusion of the current seaso...

Read More

#TransformTuesday: 3 November

Transform Tuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

Transform in North America

Transform North America.jpg

Some of the world’s most influential brands come from North America – Apple, McDonald’s, GE, TD, Corona, Coca-Cola – and many of the regional or national brands across the continent swiftly become global in nature....

Read More

#TransformTuesday: 27 October

Transform Tuesday.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

UK's best employer brands

Google's London Office.jpg

LinkedIn has compiled a list of the UK’s most desirable employers. The professional social network surveyed its 19m UK members to find the 20 ‘Most InDemand Employers’....

Read More