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Design strategy is an important component of overall brand strategy. The winner’s at last week’s DBA Design Effectiveness Awards ceremony (12 February ’15) submitted campaigns that showed how impactful design can be on business suc...

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. DixonBaxi’s rebrand of British television platform Freeview allow...

With aircraft livery, airport signage and digital touchpoints to consider, the implementation of a new airline brand can be a big task. When Virgin Blue completed its implementation of the new Virgin Australia brand, the airline cr...

Freeview’s evolved visual identity will support its new positioning as an up-to-date and fresh television service. Freeview will launch its new connected TV proposition with a rebrand that communicates its new offering. A Freeview...

Despite a crushing loss for the Seahawks in the Super Bowl this year, Seattle remains a sport-loving city. That makes the rebrand of its police force, carried out by local agency Dei Creative, a perhaps unintended, but overt nod to...

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. The Brooklyn, NY park featuring everything from ice skating to cy...

Despite recent studies listing HSBC among the world’s top-ranking banks in terms of brand value, recent revelations are bound to be destructive. The ongoing tax scandal surrounding HSBC is occurring on an international scale with o...

Low-cost airline, Transavia, is looking to grow in size and become Europe’s leading airline in hospitality. It has rebranded with the help of two Dutch agencies, Mirabeau and Studio Dumbar. The new strategy has identified the hospi...

A league table of the world’s biggest banks, ranked by brand value, is topped by Wells Fargo. The research, carried out by Brand Finance Plc, shows that UK bank brands lost 3% of their value in the past year. Chinese banks continue...

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. Global investment firm AllianceBernstein was rebranded by America...