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Pfaudler, a B2B company originating from Germany, is a process solutions company with a complex offering. Global communications agency, Five by Five, was charged with...

The shortlist for Transform Awards Asia-Pacific reveals that the region has much to offer in the way of innovative brand development. The awards – which recognise str...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

They led revolutions, started things, made people think differently, changed the world...and now their visages are rarely seen outside the context of an ironic t-shirt. Mao, Che Guevara, Lenin: not necessarily the ‘go...

Mexican restaurant chain, Chipotle, has taken unique measures to ensure that its employer brand is administered across all of its stores. The company has a system whe...

Volkswagen’s reputation lies in tatters after it emerged that the German car manufacturer fixed tests to give the appearance of reduced diesel emissions. As stocks plummet, the brand’s communications team have a big j...

The shortlist for Transform Awards North America reveals that the region has much to show in the way of innovative brand development. North America will be Transform...

The Asia-based branch of television channel AXN has undergone a major rebrand as its owners, Sony Pictures Television, seek to diversify the channel’s portfolio away from its action genre....

100 agencies and $16m later, Ireland-based Eircom telecommunications company has successfully rebranded its image and logo. It is now, simply, Eir. It is thought to be the largest rebrand seen in Ireland for almost 20...

With an aim to target a market of more premium restaurants, the gourmet qualities of Oceanica Crab Meat’s product became the main focus of its recent rebrand....