• Transform magazine
  • February 22, 2024



Talk Talk to integrate and rebrand Blinkbox


Since agreeing to acquire Blinkbox, Tesco’s on-demand streaming service, TalkTalk has revealed its plans to integrate the service with its own brand. The broadband provider will make Blinkbox part of its existing pay-TV service, a...

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Toronto Raptors to spark ‘brand crusade’ through rebrand


Rebranding a sports team or organisation is always a risky operation. Defining a team’s character and identity requires a tricky balancing act between heritage, marketability, change management and expert design. For the NBA’s Toro...

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Public lacks trust in business innovation


Building trust is essential for bringing new products and services to market. In a world where the public’s trust for institutions is low, it is important that businesses practice and demonstrate a real responsibility towards socie...

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Gym brand refocuses for results and resolutions


The start of a new year brings with it resolutions and, thus an exponential increase in gym memberships. For UK challenger brand the Gym Group, differentiation was key to achieving cut-through. The organisation, alongside Mancheste...

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#TransformTuesday: 20 January


Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. Global Media Group, a Portuguese media holding company, updates i...

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Traditional, but not bland


Brand and Deliver launches its first campaign in the financial services sector with the new identity for Davidsohn, a US-based technology company. The financial services company commissioned the rebrand in the run-up to its planned...

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Stamp of approval as Pitney Bowes rebrands


In November 1920, the U.S. Congress officially approved post featuring mechanised stamps, thus affirming the transformation of American postal solutions. Pitney Bowes, thus born from the decision, began life as the purveyors of fra...

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Falafel purveyor embraces roots, modernity in rebrand


By Amelia Gundersen-Herman Fried to perfection and served in a variety of multicultural guises, the falafels at Just Falafel have begun to spread the joy of the chickpea around the world. The UAE-based brand has recently announced...

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London Luton Airport has big ambition


London Luton Airport is addressing its image problem with a new brand ahead of its £100m redevelopment programme. The colourful new visual identity, by Ico Design, has already been implemented in parts of the airport’s interior, an...

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Branding awards in the MENA region now accepting entries


The Transform MENA awards, for exceptional new and evolving brand and rebrand campaigns, will return to Dubai this June. The awards are now accepting entries from companies, agencies and organisations in the Middle East and North A...

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