King’s College London has pledged to revisit its rebrand plans in the face of backlash from its students. The rebrand, created with Saffron brand consultancy, included renaming the university King’s London in a bid to emit confusio...
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The Partners create new brand for Hong Kong art event
At the beginning of December, Hong Kong Art Gallery Week showcased artwork from over 50 local galleries and museums. The new brand was created by brand consultancy, The Partners. The project aims to promote local and independent ga...
Chinese airline fights back
In China’s age of austerity, brands that deliver premium and luxury services are feeling the pinch. In a bid to appear modest, Chinese government officials are no longer eating extravagant meals or staying in luxury hotels. This ha...
Determining, deploying and managing the employer brand
“When we think about employer brand, we’re actually talking about the personality of the business,” says eBay’s head of strategic communications Ben Matthews at December’s Employer Brand Management conference. With speakers ranging...
#Transform Tuesday: 16 December
Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. The new The Water Trust logo is a vast improvement. Its pared down...
Magazine strengthens and shares travel brand
Scott Dunn, a luxury travel retailer, has sought to flesh out its brand with a new magazine offering travel and lifestyle articles. The magazine serves to both strengthen and share the Scott Dunn brand through content and storytell...
Purpose brands Somerset House exhibition
Somerset House’s Guy Bourdin exhibition, Guy Bourdin: Image maker, has improved its visibility with a visual identity created by Purpose branding agency. The brand will be implemented across all supporting material such as graphic...
The simple life of mobile payments
In a world in which money is whizzing from and to all the ends of the Earth, online payment systems are more important to businesses than ever. Yet, they are of the most invisible brands in the consumer services sector because the...
Cathay Pacific’s subtle modernisation
The primary challenge of rebranding an airline is the extent of its reach. Airline brands must strike a balance between being intrinsically tied up with their home country’s national image while remaining accessible to their intern...
Experts weigh in on employer brand management
At the Employer Brand Management conference on 12 December attendees will learn from almost 20 in-house experts from global organisations who have mastered the art of managing their employer brands. If you are tasked with ensuring...
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