• Transform magazine
  • February 22, 2024


Michelle Guo

Layering taste and texture


As new recipes tell narratives, so do brands. Telling a story of British culinary excellence, two Michelin-star chef Tom Kerridge has launched a product range with a new brand strategy, visual and verbal identity in c...

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Hygge season


Safe and familiar yet delightfully kitsch, Denmark presents an aspirational foreign identity of the Nordic block to visitors from across the globe. Despite the often...

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A sassier breed of potato

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Looking to branch out of the family farming business, fourth generation potato farmers Mike Russell Smith and Colette Cronje have created a new luxury crisp brand, Savoursmiths....

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Escaping the dating apocalypse


Today, finding a date is as easy as swiping right on an online dating app. Though there have been accounts of successful relationships using such platforms, many users today have begun to lose hope in today’s digital...

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Raising the bar

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Integrated branding agency Ragged Edge has created a brand strategy and identity for new city venue, WE ARE BAR. Owned by bar and restaurant firm Kornicis Group Ltd, the venture aims to put its customers first by meet...

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Every last child

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International children’s charity Save the Children has launched a new global visual identity and brand guidelines that will help unify the charity’s 29 organisations working to help inspire breakthroughs in children’s...

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Renovating the exterior facade


After 35 years of the same brand identity, real estate brand Andrews Property Group has renovated its platform and visual identity. Developed by global brand strategy firm Siegel+Gale, the rebrand reframes Andrews’ ‘r...

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Rich and hearty soup in a can


American canned food brand Progresso welcomes this year’s soup season with the launch of newly rebranded soup cans and products across supermarket shelves. The rebrand, carried out by brand experience agency Hornall A...

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Pillars of strength


Whitworth University has revealed an updated logo, carried out by branding agency Phinney Bischoff, to reflect changing times while staying true to its Christian roots....

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Aquarium creates splash underground


Aquatic pet brand Tetra recently teamed up with the Aquatic Design Centre to install a pop-up aquarium in London Underground’s Old Street Station....

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