With the proliferation of media opening up a sea of possibilities for brands to tell their story through technology, it has never been a better time to be a content creator. Chris Christodoulou, CEO of London-based cr...
Melina Thalassinou
Have a trademark failure, have a KitKat
The chocolate with the iconic shape and even more iconic tagline, KitKat, can no longer be protected from imitators after losing an 11-year legal battle. The European...
#TransformTuesday: 31 July
Every week, Transform examines recent rebrands and updated visual identities. This week, it's a packaging design special. For more from #TransformTuesday, follow @Transformsays...
Transform Awards: Simply Business
A winner at the 2018 Transform Awards Europe, Simply Business and Start Design recount the rebrand journey and the ways in which the former’s internal culture and app platform influenced its new approach to branding...
Brand experience report ranks 43 healthcare providers
With the healthcare industry at a pivotal point of rapid change, patients are presented with important decisions they need to make in order to take control over their wellbeing. To survive the competitive industry, he...
New, urban foraging-inspired brand identity for Miller Harris’ fragrances
Most people are guilty of picking a book by its cover or choosing a perfume based on the bottle it comes in. That’s why, for its new range of perfumes, inspired by ur...
Typographic expression inspired by London's sounds for DixonBaxi and Fontsmith
The goal was to come up with a typeface that would go against clichés and would produce an unexpected result, showcasing a modern application of a traditional design. Fontsmith's idea of London, with its dive...
Wind of change rustles leaves at Sydney’s Royal Botanic Garden
Located in the heart of Sydney, Australia, the Royal Botanic Garden Sydney spreads across 74 acres and counts 202 years of heritage as one of the most important historic botanical institutions in the world....
The five most common branding mistakes made by small businesses
Today’s competitive business market calls for businesses to try and stand out as best they can. By failing to do so, businesses are likely to give off a confused brand identity, lose sale opportunities, which in turn...
Spotlight on Inchcape Shipping Services
Beyond simply moving goods from place to place, Inchcape Shipping Services is becoming a technology solutions provider in the shipping industry. It needed a refreshed brand in order to communicate that new purpose and...
