Achieving timelessness is a challenge for people and brands alike. Targeting well-informed and ethically-driven Millennials, a sense of purpose along with a unique brand experience are two key factors in determining t...
Melina Thalassinou
Mr Kipling's cake is for life, not just for birthdays
Cake is like pizza; even when it’s bad, it’s still pretty good. But when the craving strikes and consumers browse the supermarket isles overwhelmed by choice, it’s not flavour that will lure them in, it’s packaging....
#TransformTuesday: 9 October
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
Yoga centre rebrand aligns heritage with modern practice
Yoga is all about detail, precision and alignment. To reflect that, Iyengar Yoga Center in Boise, Idaho, partnered with brand agency, Williams Murray Hamm, to create a new visual identity that addresses the improvemen...
Corporate leaders discuss strategies for building lifestyle brands
Being considered a ‘lifestyle brand’ is what many companies strive for. Whether in the wellbeing and personal care, travel and leisure, food and beverage or beauty and fashion sector, being incorporated into people’s...
TGI Fridays friendly brand appeals to a wider audience
The success in a marketing campaign lies in the emotions it will evoke. The emotional impression a campaign will leave is what will make potential consumers think of a certain brand when making a decision....
Five minutes with Ron Cregan
The growing number of packaging regulations in the food and drink sectors often stifle designers’ creativity. Ron Cregan, founder of Endangered Species, a membership organisation working across multiple categories und...
#TransformTuesday: 2 October
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
Run like a girl, score like a girl
It’s 2018 and gender stereotypes may finally be a thing of the past. Pink is not defined as a colour for girls and football is no longer a sport exclusive to boys. Wi...
Pastry company bakes brand awareness into fresh campaign
Not that anyone needs more encouragement to like pastry, but creative agency Space has produced a campaign for manufacturer of frozen pastry, Jus-Rol, to rekindle people’s love for the brand. The campaign follows Jus-...
