• Transform magazine
  • May 26, 2024


Hassan Butt

Changing times in Turin

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Cradling industrial prominence, Savoyard royalty and automotive ingenuity, the city of Turin is also home to one of the world’s most successful football clubs, Juventus FC. A recent rebrand of the club’s well-known lo...

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Flying the flag

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Since the dawn of quirky adverts and satirical self-confidence, Danish beer specialists, Carlsberg, has probably been top of the list in championing creative promotional campaigns. Now, after 169 years of industry suc...

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Lightening the loaves


With its roots grounded in the unlikely combination of medicine and manufacturing, British bread maker, Allinson, has long been a rising competitor to big name bakers. Its recent rebrand solidifies its position as a s...

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Flying colours

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Teaming up to scale new heights, Alaska Airlines’ recent collaboration with Virgin America now offers a combined network of over 1,000 daily flights to 118 destinations throughout the US, Canada, Costa Rica, Cuba and...

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Softer spirits

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In a market brimming with household names and familiar products, creating a successful range of alcoholic beverages is a difficult task. Through market research and a business objective to continue its industry growth...

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From every street to every borough

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Navigating the growing trend of functional sneakers is often a test of wider industry knowledge. From materials to colours, the creative footprint of outerwear innovations has long tapped into utilitarian design. A re...

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Bright futures

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With a tradition of fleeting summers, the UK’s mainstay of overcast gloom is only made worse by a woeful glance at a calendar of frosty months ahead. Yet as the sun goes to work in faraway places, brand consultancy De...

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A brand new start


As brand consultancies continue to lay the foundations for global ubiquity, the sweeping challenges of balancing brand architecture with burgeoning regional demands are fiercer now more than ever. Global creative agen...

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A tall story


Topping a rich list of high-profile companies on the brand storytelling survey, Apple has been identified as the top storytelling brand in the UK. Winning the award for the fourth time in a row, Apple's marketing...

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A brand new island

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Abu Dhabi's development project, Yas Island, is fast approaching the 10 year mark and now has a colourful new identity. Global brand agency Start was chosen by development manager Miral to undertake the transforma...

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