• Transform magazine
  • October 20, 2020

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Elettra Scrivo

BMW’s rebranded logo radiates 'openness and clarity'

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Historic automobile manufacturer BMW has redesigned its logo for the first time in more than two decades. The new logo will represent the transparent mobility of the future....

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#TransformTuesday: 3 March

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Here's this week's selection of rebrands from around the world, from New Zealand kiwis to mental health service providers. For more from #TransformTuesday, follow @Transformsays...

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Five minutes with Jos Harrison

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Global design strategy director at Reckitt Benckiser, Jos Harrison has had extensive experience directing branding and design on both the client and agency side. Speaking to Transform magazine, Harrison reveals the be...

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Born Social discusses overcoming apathy on social media

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Social media content agency Born Social says social-first approach requires ideas to have come from social platforms either directly or through a cultural trend and that they have to be made for social, meaning they...

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Insight TV rebrands to expand global footprint

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High-definition, 4K broadcaster and content creator Insight TV teamed up with CapeRock, a media design agency, for a rebrand that would reflect its growth and enlarge its global footprint....

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Monotype acquires London type foundry behind big British brands

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Font and typography specialist Monotype has acquired Fontsmith, a boutique London type foundry that has worked for many quintessential British brands including the BBC, British Gas and Lloyds Bank....

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#TransformTuesday: 11 February

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Here's this week's selection of rebrands from around the world, from healthcare to horse racing. For more from #TransformTuesday, follow @Transformsays...

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Motion inspires new visual identity for New York dance company

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New York-based design studio Gretel revealed the new brand design behind the Stefanie Nelson Dancegroup (SND), ahead of the group’s 20th anniversary. New York-based d...

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#TransformTuesday: 4 February

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Here's this week's selection of rebrands from around the world, from the rebrand of a 200 year-old visual identity to an animated logo for a Gen Z-targeted brand. For more from #TransformTuesday, follow @Trans...

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