Ten years ago, Communicate magazine wanted to determine who the set the standard for rebranding and brand development. Covering that topic each month in the magazine, Communicate needed a benchmark. The Transform Awar...
Articles
Insights: Why positivity wins in the long term
Following July's Transform Conference Europe, Greenspace has examined the ways in which brands succeed through a positive, long term approach As the years rat...
Charity cricket programme unveils new brand identity
A symbol of British national identity, cricket continues to brighten the long summer days of British youth across the country. The Lord’s Taverners Disability Cricket Programme, a youth cricket and disability sports c...
Flipboard’s rebrand serves as a reminder of its mission
In a fast-paced and unpredictable digital age littered with fake news and information overload, it has never been more important for media companies to communicate a clear purpose to their users. By redesigning its vi...
Ukraine’s new place brand revamps country’s global identity
Having gone through two revolutions and a Russian invasion, Ukraine has had a rocky past. According to a study supported by the British government, the three most common adjectives associated with Ukraine are ‘corrupt...
Opinion: How can companies build a more authentic employer brand with employee stories?
PathMotion and Immersion Neuroscience show in their new research that employee stories are 20% more immersive than a corporate careers site alone PathMotion and Immer...
Luxury real estate firm embraces change
In an effort to prepare the company for the future, Brown Harris Stevens, a luxury residential real estate brokerage firm, has unveiled a new brand identity in collaboration with design consultancy Pentagram....
Edgier identity unveiled for European football competition
The UEFA Europa League has united football fans and players for almost fifty years. In preparation for the upcoming season, the league has released a refreshed identity to engage fans and keep up with the dynamic natu...
Museum in Iceland transforms into a more modern version of itself
After successfully designing maritime museums in the Netherlands and Denmark, Kossmann.dejong was once against tasked to design the visual identity of a museum, this time in Reykjavík, Iceland....
John Lewis highlights partnership model by rebranding
John Lewis remains one of Britain’s largest retailers, but as the retail industry continues to struggle during a time of generational change, brands must differentiate themselves in order to stand out. John Lewis Part...