Articles

For over a decade, the Transform Awards has reflected the very best work in brand strategy and development on the Asian continent. Tonight, Transform was proud to announce this year’s winners who demonstrated outstand...

Alexander Wodrich, managing director at why do birds, discusses sonic branding on TikTok, and how this powerful tool can help improve brand recognition. TikTok is an...

The leading vet care network in Australia and New Zealand turned to Hulsbosch to help devise an identity update that could aptly signal the brand’s long-term vision of setting new standards in excellence....

Rachel Darivoff, strategy director at Design Bridge and Partners, chats about the pitfalls of brands that position themselves around cultural fads, and gives examples of strong brands that resist the trend....

Despite its 125 years of expertise in the watchmaking business, Rapport had a sales slump following the Covid-19 pandemic. Hoping to confidently reassert itself as an elegant luxury brand in the minds of modern watch...

Founded in 1990 as a small milk wholesaler, Freshways has since grown to become one of the UK’s largest liquid dairy suppliers. However, it required an identity update after finding itself at a crossroads due to opera...

Deroy Peraza, partner and creative director at Hyperakt, discusses the importance of rebranding to nonprofits, and explains how his agency’s Nonprofit Brand Score can help....

Iconic chocolatier Lindt had struggled in recent years to assert itself as a category leader following the entrance of new competitors into the market. For its Premium Collection chocolate box, Lindt UK turned to stra...

London has been named as the world’s best city brand for a second consecutive year by Brand Finance’s Global City Index. The independent brand valuation consultancy cited ‘Familiarity’ and ‘Reputation’ as key metrics...

E-wallet app MoMo launched a rebrand with the help of M-N Associates that aims to encapsulate the company’s essence and broaden its reach. With MoMo's business operations underlining a push in Vietnam towards beco...