Reset, a company from Indian pharma giant Venus Remedies Limited that supplies patented pain-relief products, has entered into the wellness and nutrition industry. Landor was responsible for creating a brand that is i...
Articles
Ascend Studio reveals ‘cutting-edge’ brand identity for Automated Architecture
AUAR, a series A stage start-up that constructs houses with robotics and AI, has launched a rebrand as part of Ascend Studio’s Worldfirst Brand Accelerator Programme. The aim behind the redesign was to provide AUAR wi...
Reorg announces dynamic rebrand and new name, Octus
The rebranding of Reorg, a leading provider of global credit intelligence and data, was led by growth strategy firm Prophet. The new name, brand strategy and visual identity capture how the company operates across the...
Five minutes with Emma Baines
Emma Baines chats to Transform editor Jack Cousins at Paradigms 2024 about life as an in-house creative, working in Europe and her favourite project to date as global head of creative at Tony's Chocolonely....
Rebrand of New York’s oldest museum promotes national dialogue
The New-York Historical Society Museum & Library, founded in 1804, has played an important role in preserving, collecting and studying the country’s foundational documents and artifacts. However, its confusing nam...
The human brand: Moving towards authenticity in healthcare
David Harvey, creative director at Langrand, discusses the merits of a move toward authenticity in healthcare marketing. Why do we feel, live and buy the way we do? I...
Beyond the tech suffix
From fintech to medtech, a vibrant and competitive landscape has meant reputation, credibility and vision are competitive advantages that simply cannot be ignored by brands operating in these sectors. A recent Transfo...
More than a moment
Alexis Vera, VP creative and strategy at SGK, discusses how connected experiences win at the speed of culture. “Life moves pretty fast, if you don’t sto...
China Now Music Festival rolls out calligraphy-inspired brand design
Produced by the Bard College’s US-China Music Institute in partnership with the Central Conservatory of Music in Beijing, China Now is an annual series of events. The visual identity redesign for this year’s festival...
From vision to impact: How nonprofits build digital brands to drive social change
Join Colleen J. Ross, integrated content director at the Mellon Foundation, Sam George, lead designer at Work & Co, and Jack Cousins, editor at Transform magazine, for a fireside chat on how nonprofits can build s...