Creative company M&C Saatchi launched ‘Gogosoho,’ a new brand identity and a campaign for central London celebrating the small independent businesses of its Soho home....
Articles
Transform Awards Europe 2022 open for entries
Celebrating its 13-year history, the Transform Awards Europe has officially opened for 2022 entries. The awards is the only awards programme to celebrate the transformative power of brand strategy, creativity and desi...
Dusted designs new brand identity for Natilik
London-based creative design agency Dusted worked with global technology solutions partner Natilik to design a new brand identity, including a refresh of their global website and a new brand communication toolkit....
PRO14 rebrands to United Rugby Championship with design by Thisaway
The PRO14, the professional rugby union league containing the top clubs from Ireland, Scotland, Wales, Italy and South Africa, has rebranded to the United Rugby Championship. By revamping its format and adding more te...
Seymourpowell and Angel Trains design post-Covid railway carriage
Design and innovation company Seymourpowell have revealed its conceptual work with rolling stock company Angel Trains, designing a ‘post-Covid’ rail interior with a flexible passenger experience in mind....
Branding the invisible
In today’s world, in which more and more people are embracing the online and digital sphere, a growing number of brands are now effectively 'invisible,' as they sit at the intersection between hardware, softwa...
Bloom refreshes Penguin’s visual identity
Penguin, a UK lunchbox and biscuit tin staple since the 1930’s, worked with international brand and innovation agency Bloom to refresh its visual identity. Bloom has reimagined Penguin for today’s family, with new pac...
Postcard from Amsterdam
James Lancaster, global brand experience lead at Reckitt, speaks to Transform magazine about the distinctive aspects of the branding industry in Amsterdam and, more widely, The Netherlands. He discusses the most notic...
Superunion designs new brand purpose and identity for Shelter
Housing charity Shelter worked with global brand agency Superunion to create a new brand identity, inspired by the spirit of activism on which the charity was founded on in the 1960s....
Looking like the real thing - celebrating plastic free beauty day
To mark this year’s Plastic Free Beauty Day, a day dedicated to challenging the use of plastic packaging in the beauty brands, Transform magazine spoke to three experts in the sustainable product a...