• Transform magazine
  • March 30, 2020

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Articles

Auroras and orcas redesigned in craft beer packaging update

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Nestled amid the islands, fjords and inlets of southern Alaska stands the state’s capital city of Juneau. Not as bustling as its northern counterpart Anchorage, or as chilly as university and oil town Fairbanks, Juneau is the proud home of...

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Timeline: Boeing

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Armstrong, Earhart, Wright, Yeager, Gagarin; these are the names that pepper the history of human flight. For one company to make a name for itself, on an international basis, in the midst of those legends, is an achievement. Boeing, at 10...

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Microsoft changes app icons to ‘get out of people’s way’

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Microsoft has updated the design of its app icons to display more discrete and less disruptive images, allowing users to focus on each application’s use, not its branding. A task taken on by Microso...

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Carefree campaign for FT Weekend brand

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Among the giants of international print journalism, there are a few titles which stand out through brand image alone. The Wall Street Journal’s bold and historical lettering is instantly recognisable among a plethora of competing North Ame...

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Natural charm and culture in Cyprus Airways rebrand

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For many countries, the flag-carrying airline is one of its most important place brand signifiers. The flag carrier provides a link between the means of travel and destination country; the airline can work with local tourism providers, bus...

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Rebrands from the tap

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The food and beverage sector has seen numerous rebrands over the past few weeks. We look at three global rebrands in the alcoholic drinks sector, from a craft beer in the south of France to the international beer staple Heineken...

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Peer perspectives: Samuel Adams

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One of the craft beers that started a revolution, Samuel Adams’ rebrand may also be revolutionary, but not in the way it intends, says Paul Taylor Project: Samuel Adams rebrand by the Visual Chemist...

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Water, malt, hops, yeast

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The brewing industry has undergone a craft revolution, leading to ane explosion of new brands and new beers. Do young breweries and small brewers understand the power of brand? Brittany Golob examines packagaing, reputation and the ultimat...

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Shedding its skin

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Craft beer and ale has always been distinct from its more generic mass produced counterpart, both in flavour and in the overall appearance of the product. Skinner’s Brewery, based in Truro, Cornwall...

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Going nuts for nuts

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Creative agency, Kingdom & Sparrow, branded Pistachio Provenance with a contemporary new design and website. With its striking and smart packaging, the recent launch should help the premium, artisan...

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