• Transform magazine
  • December 14, 2019


Going nuts for nuts

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Creative agency, Kingdom & Sparrow, branded Pistachio Provenance with a contemporary new design and website.

With its striking and smart packaging, the recent launch should help the premium, artisan product reach a much wider audience. 

A small family business, Pistachio Provenance wanted to expand its consumer range, but also stay true to its philosophy based upon fair and ethical direct sourcing of the product and devotion to sustainable principles. Its Greek-grown pistachios are carefully selected from a dedicated co-operative of farmers in the sunny fields of Fthiotida, ensuring the fresh flavour and beautiful colouring of each nut. The high quality of the raw, in-shell pistachios is the result of traditional farming methods and the environment that they are cultivated in. The product's authenticity and origin is guaranteed by the certificate of Protected Designation of Origin (PDO).  

Previously sold at local markets and events, the pistachios only reached a limited market. But with a stylish new website showcasing the product and its humble origins, and Kingdom & Sparrow’s carefully catered packaging, the healthy snack should reach a whole new group of consumers. The multicoloured box, suitable for on-the-go snacking, features a sliding barrier inside; ideal for separating the nuts from the empty shells.