• Transform magazine
  • January 24, 2020

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Winners announced at 2019 Transform Awards Asia-Pacific

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For its first five years, the Transform Awards Asia-Pacific was held in Hong Kong. This year, representing a greater swathe of entries from across the region, and from mainland China in particular, the awards is making its Sh...

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Insights: From Asia to beyond, through upstream creativity

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Asian brand owners are benefitting from an increasingly sophisticated understanding of the power of branding. Jolin Guan discusses changing approaches to creativity At Superunion...

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Insights: Building brands in the age of Asia

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The economic powerhouse of Asia is coming of age, heralding challenges and opportunities for brands that want a bigger piece of the action, Gareth Richardson writes. When the ter...

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Transform Awards Asia-Pacific 2019 shortlist revealed

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This year’s Transform Awards Asia-Pacific shortlist fosters diverse identities and excellence across the region, with over 30 categories across a broad range of industries. The 2019 shortlist represents the best in brand work...

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2019 Transform Awards Asia-Pacific open for entries

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One of the most rewarding things to see in Transform magazine is a brand project that takes into account all the various touchpoints, platforms and media that could contribute to a better communication of a brand’s positionin...

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Insights: Chinese brands’ naming strategies in globalisation

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The 2018 Transform Awards Asia-Pacific celebrates excellence in rebranding and brand development. Lab Brand was one of the winners It took 100,000 years for human society to deve...

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Insights: Why simplicity pays when brand building for tomorrow

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The 2018 Transform Awards Asia-Pacific celebrates excellence in rebranding and brand development. Siegel+Gale was one of the winners Siegel+Gale named Netflix, Aldi and Google as...

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Insights: Localisation Is the key to unlocking relevance and driving growth

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The 2018 Transform Awards Asia-Pacific celebrates excellence in rebranding and brand development. Prophet was one of the winners In today’s economy, nothing matters more than a c...

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Insights: The prevalence of purpose

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The 2018 Transform Awards Asia-Pacific celebrates excellence in rebranding and brand development. Sedgwick Richardson was one of the winners Purpose is prevalent and purpose-led...

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British shirtmaker reexamines brand, design and international strategy

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India’s prominence in manufacturing has had an unintended, yet powerful, impact on one of Britain’s premium shirtmakers. The Pink brand, which has operations worldwide and a headquarters in London, manufactures its signature...

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