• Transform magazine
  • November 11, 2019

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Transform Awards Asia-Pacific 2019 shortlist revealed

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This year’s Transform Awards Asia-Pacific shortlist fosters diverse identities and excellence across the region, with over 30 categories across a broad range of industries. The 2019 shortlist represents the best in brand work in the Asia-Pacific region, which continues to thrive as one of the leaders in global brand development.

The Transform Awards recognise merit and innovation through an in-depth breakdown of the branding process, including brand strategy, process and implementation. This year’s shortlist blends heritage and innovation in ambitious brand works. Featuring candidates from industries such as financial services, tourism, charity and retail among others, the awards represent the only genuine benchmark of branding excellence across the region, with the support of a thorough judging process to carefully consider each entry.

Last year’s winners showcased a mature sense of brand strategy and design, which allowed them to succeed both visually and commercially in their field. This year’s shortlist highlights comparable efforts, featuring disrupters and known challengers, newcomers and established brands. Shortlisted entries include Piggybank, the Coca-Cola Company and Caterpillar, featuring in multiple categories such as ‘Best brand consolidation’ and ‘Best brand evolution.’

Brittany Golob, publishing editor of Transform magazine, says, “We’re pleased to be celebrating six years in Asia-Pacific, but even more so to be able to benchmark the best in rebranding and brand development. The Transform Awards has seen excellent brand strategy work across the region in past years, and this year’s shortlist is no exception. The winners of the Transform Awards truly push the brand industry forward in terms of creativity, excellence and innovation.”

The awards are scheduled to take place in November. To book your place, please email Jessica Dunmall.

Read the shortlist below:

Transform Awards Asia-Pacific 2019 shortlist

Content

 

Best use of a visual property

9 Penang and Sedgwick Richardson

LA VITA Outdoor Living and MADE

Liquid and Re:brand

Peak Re and Sedgwick Richardson

Sealy Crown Jewel and Traffic PTY Ltd

Steelcase and Shift

 

Best brand architecture solution

Lancaster and Sedgwick Richardson

Luye Life Science and Futurebrand

The Absolute and Superunion

 

Best use of copy style or tone of voice

Box & Scandal and MADE

BR Law and Sedgwick Richardson

Carolina Herrera and Labbrand

CHOPE and Superunion

Network 10 and Principals

Piggybank and Superunion

Sealy Crown Jewel and Traffic PTY Ltd

 

Best brand experience

Food is GREAT and Brandigo

Jetta and MetaDesign China Ltd

Lady M and Creative Capital

Lancaster and Sedgwick Richardson

Steelcase and Shift

Suning International and Prophet

Uni-President and Creative Capital

 

Best use of packaging

Keells Supermarket and Whippet

Lady M and Creative Capital

Motiv and Superunion

Origo and MetaDesign China Ltd

The Coca-Cola Company and Labbrand

WeLove and Onfire Design

 

Best wayfinding or signage

Gemdale Kicers Shanghai Ltd and JWDK

W Shanghai and Corlette

W Suzhou and Corlette

 

Best use of audio branding

Jetta and MetaDesign China Ltd

Syniti and Studio Everywhere

 

Best use of typography

BR Law and Sedgwick Richardson

Le Joy and Superunion

Origo and MetaDesign China Ltd

 

Best place or nation brand

Gemdale Kicers Shanghai Ltd and JWDK

Henderson Land and JWDK

 

Process

 

Best external stakeholder relations during a brand development project

Expression Australia and The Contenders

 

Best internal communication during brand development

Citi and Shift

Great Eagle Holdings Ltd

Lianhua and Superunion

Peak Re and Sedgwick Richardson

 

Best implementation of brand development project

Citi and Shift

Clean Pro Environment Co.,Ltd. and Siegel+Gale

LAZADA and Superunion

 

Best localisation of an international brand

CATERPILLAR and Creative Capital

HANAMARU UDON and Creative Capital

Magimix and Labbrand

 

Strategy

 

Best creative strategy

Arcplus and Landor

Box & Scandal and MADE

Carousell and Superunion

CHOPE and Superunion

Lancaster and Sedgwick Richardson

Midea Group and Prophet

 

Best brand evolution

ABInbev and Jones Knowles Ritchie

CATERPILLAR and Creative Capital

Metropolo and Landor

Qual IT and Re:brand

Sun Tomorrow and Creative Capital

 

 

 

 

 

 

 

Best strategic or creative development of a new brand

9 Penang and Sedgwick Richardson

Be You and Principals

MATTR and Tricky

Midea Group and Prophet

Yinlu Shiqucaotang and Ylab

Syniti and Studio Everywhere

 

Best development of a new brand within an existing brand portfolio

Citi and Shift

C&D Inc. LIFT Supply Chain Services and Siegel+Gale

TEPAT and Superunion

The Coca-Cola Company and Labbrand

 

Best naming strategy

Be-Kind and Labbrand

Midea Group and Prophet

Pernod Ricard and Labbrand

SEQA and Re:brand

 

Type

 

Best corporate rebrand following a merger or acquisition

GOWORK and Creative Capital

 

Best brand development project to reflect changed mission, values or positioning

Bestore and Landor

Deppon Express and Siegel+Gale

Green School and Shift

SATS and Sedgwick Richardson

 

Best brand consolidation

CATERPILLAR and Creative Capital

Lancaster and Sedgwick Richardson

 

Best rebrand of a digital property

CHOPE and Superunion

Citi and Shift

City University and Sedgwick Richardson

Lamex and Sedgwick Richardson

Li & Fung and Sedgwick Richardson

 

Sector

 

Best visual identity by a charity, NGO or not-for-profit

Beyond Blue and Principals

Expression Australia and the Contenders

 

 

 

 

Best visual identity from the education sector

Green School and Shift

Investor and Financial Education Council (IFEC) and Sedgwick Richardson

Torrens University and SomeOne

 

Best visual identity from the engineering and manufacturing sector

Clean Pro Environment Co.,Ltd. and Siegel+Gale

Microlit and Brands of Desire

Steelcase and Shift

 

Best visual identity from the financial services sector

Piggybank and Superunion

SPD Bank and MetaThink Consulting

Stradegi and Sedgwick Richardson

TEPAT and Superunion

Tyro and Hulsbosch

Westpac and Culture & Theory

 

Best visual identity from the FMCG sector

Danone Aqua and Shift

Great Leap Brewing and Shift

Musashi and Drum

Sinotaste and Shift

Valio and MetaDesign China Ltd

 

Best visual identity from the food and beverage sector

ABInbev and Jones Knowles Ritchie

CHOPE and Superunion

Incentive Europe Premiums & Concepts and BEAMY

Origo and MetaDesign China Ltd

Uni-President and Creative Capital

 

Best visual identity from the healthcare and pharmaceuticals sector

ARK Bio and BEAMY

Genetron and Superunion

Luye Life Science and Futurebrand

The Garvan Institute of Medical Research and Principals

 

Best visual identity from the lifestyle and wellbeing sector

Kotia and Drum

 

Best visual identity from the professional services sector

BR Law and Sedgwick Richardson

C&D Inc. LIFT Supply Chain Services and Siegel+Gale

 

Best visual identity from the property, construction and facilities management sector

9 Penang and Sedgwick Richardson

Gemdale Kicers Shanghai Ltd and JWDK

Henderson Land and JWDK

Lancaster and Sedgwick Richardson

Qingdao Ocean Activity Zone and Futurebrand

 

Best visual identity from the public sector

Investor and Financial Education Council (IFEC) and Sedgwick Richardson

Securities and Futures Commission (SFC) and Sedgwick Richardson

Shanghai Coordination Centre for World Cities Day and JWDK

 

Best visual identity from the retail sector

Carousell and Superunion

China Merchants Plaza (Shanghai) Property Co., Ltd and JWDK

LAZADA and Superunion

Lianhua and Superunion

 

Best visual identity from the technology, media and telecommunications sector

Midea Group and Prophet

Qual IT and Re:brand

SEQA and Re:brand

Syniti and Studio Everywhere

Vivo Technology and Siegel+Gale

 

Best visual identity from the transport and logistics sector

Deppon Express and Siegel+Gale

Jetta and MetaDesign China Ltd

 

Best visual identity from the travel, leisure and tourism sector

Beijing Aquarium and Futurebrand

Hyatt and Prophet

Le Joy and Superunion

Marriott and Prophet

 

There is no shortlist for ‘Best overall visual identity’ and ‘Grand prix for excellence in rebranding’ and the winners will be announced at the gala dinner, on 27 November in Shanghai.