• Transform magazine
  • February 26, 2020



Turkish Airlines partners with Imagination to launch experience identity


Turkish Airlines is the largest carrier in the world in terms of passenger destinations, providing flights to over 300 places in over 120 countries. Now, alongside global creative agency Imagination, the airline is ensuring t...

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Digital agency Freestyle rebrands to support continual growth


Counting 22 years of existence, Midlands digital agency, Freestyle, has managed to grow and evolve within a demanding industry. The agency continues to grow in numbers, regarding both staff members and clients....

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Atlantic Media Strategies rebrands as Atlantic 57

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The Atlantic magazine’s creative consultancy company, Atlantic Media Strategies, is starting 2018 by rebranding itself under the new name Atlantic 57. Founded in 1857 (an inspira...

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Focus: A shift in design strategy


As part of a focus on major global brand consultancies, Andrew Thomas speaks with the leaders of Start Group. Change in culture and in the ways in which design is viewed at the corporate level has spurred the 20 year-old agen...

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Gold and great work in MENA

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With the winners of this year’s Transform Awards MENA being announced in just over three weeks, Transform magazine caught up with Dee Murphy and Pierre Lategan from Bellwether, last year’s Grand Prix winners to discuss their...

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#TransformTuesday: 15 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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BBC branch brand

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Creative brand agency, Studio Output, was appointed to create a new, fully integrated, brand identity for BBC’s Connected Studio. The new global initiative from BBC combines insi...

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Opinion: "A tale of digital transformation and tech-washing"

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Digital transformation is essential, but it's not always easy. Andy Budd says that companies must commit if they want to see results. Digital transformation is a well-discussed t...

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Opinion: "Investing in the Future"


Brand environment is a worthwhile investment, argues Micheal Longmore. But it's nothing without the right proposition to back it up. Why do some retail concepts thrive while othe...

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Opinion: The unsung heroes of brand transformation

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Brand implementation specialists are the unsung heroes of the brand development journey, says Max Spiegelberg You will have heard of Lewis Hamilton.  You may know Sebastian Vette...

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