Celebrating its 10th anniversary of rebranding and brand development throughout the region, Transform is proud to announce the launch of its MEA awards programme once again. With the belief that branding excellence ca...
Articles
Principle undertakes ‘people-based’ brand overhaul of fintech firm Temenos
The global brand and implementation consultancy built Temenos’ new brand positioning and identity around the concept of making it ‘Everyone’s banking platform’, further underlining the firm’s commitment to powering a...
Five minutes with Roscoe Williamson
Roscoe Williamson is the global creative strategy director at sonic branding agency MassiveMusic. Speaking from the iconic Boulevard de la Croisette, with the annual Cannes Lions festival in full swing, Williamson des...
Turning cold into gold
Transform caught up with Brand Lounge’s Ibrahim Lahoud and Mo Saad to uncover the secrets of their work with cold logistics company Coco on the eve of the Transform Awards MEA. The UAE-based consultancy had high hopes...
London-based StormBrands redesigns Morrisons’ range of ready meals
Design and strategy agency StormBrands has delivered a rebrand of Morrisons’ calorie-focused food range ‘Counted’ that aims to highlight the benefits of a healthy lifestyle whilst also focusing on conveying flavour, r...
Rook/NYC designs bold new look for Vermont-based ‘superdrink’
Matt Sayre’s beverage brand Shrubbly has undergone a dramatic design refresh that engages health-focused consumers and aims to share the narrative and health benefits of the shrub fermentation process. Collaborating w...
Web 3.0: lessons learned in history and the opportunities that await
Sanjay Wadhwani is the founder and CEO of MetaFrames, an NFT Platform and Digital Art Studio. He explains the phenomenon of the metaverse and other sophisticated emerging technologies, and how brands can exploit them....
Superunion designs new brand identity for China’s Nantou City
Located within the Nanshan District in the south-east city of Shenzhen, the agency sought to ‘activate’ Nantou City through the combination of the traditional and modern features of the town. The visual identity was c...
8traordinary launches rebranded Shangri-La Circle
Global hosipitality brand Shangri-La sought the help of Singapore-based agency 8traordinary once more following on from the rebranding success of JEN, a hotel in Hong Kong. Rebranded from the Golden Circle, the projec...
Brand Oath designs ‘clean and contemporary’ new look for Scottish Cycling
Opting to break away from the cliché of Scottish thistles and Saltire flags, the Edinburgh-based agency updated the 15-year-old Scottish Cycling brand so it could be easily applied across a variety of contexts, f...