LikeMeat is a range of plant-based products under the LiveKindly Collective portfolio which positions itself as the prime choice of ‘carnivores with a conscience’. To show off more of the brand’s personality, positivi...
Articles
A social-first strategy: how one leading charity shifted its focus
Max Dougall, new business director at Share Creative, explains how his agency reimagined WaterAid without relying on typical rebrand customer analysis. The number of...
Billson’s project with Cowan wins big at DBA Design Effectiveness Awards 2022
The Australian drinks brand, competing alongside the likes of Mars Wrigley and the Ministry of Justice, was crowned Grand Prix winner in an online event. The awards have recognised and celebrated the compelling influe...
Transform Awards MEA 2023 open for entries
Celebrating its 10th anniversary of rebranding and brand development throughout the region, Transform is proud to announce the launch of its MEA awards programme once again. With the belief that branding excellence ca...
Principle undertakes ‘people-based’ brand overhaul of fintech firm Temenos
The global brand and implementation consultancy built Temenos’ new brand positioning and identity around the concept of making it ‘Everyone’s banking platform’, further underlining the firm’s commitment to powering a...
Five minutes with Roscoe Williamson
Roscoe Williamson is the global creative strategy director at sonic branding agency MassiveMusic. Speaking from the iconic Boulevard de la Croisette, with the annual Cannes Lions festival in full swing, Williamson des...
Turning cold into gold
Transform caught up with Brand Lounge’s Ibrahim Lahoud and Mo Saad to uncover the secrets of their work with cold logistics company Coco on the eve of the Transform Awards MEA. The UAE-based consultancy had high hopes...
London-based StormBrands redesigns Morrisons’ range of ready meals
Design and strategy agency StormBrands has delivered a rebrand of Morrisons’ calorie-focused food range ‘Counted’ that aims to highlight the benefits of a healthy lifestyle whilst also focusing on conveying flavour, r...
Rook/NYC designs bold new look for Vermont-based ‘superdrink’
Matt Sayre’s beverage brand Shrubbly has undergone a dramatic design refresh that engages health-focused consumers and aims to share the narrative and health benefits of the shrub fermentation process. Collaborating w...
Web 3.0: lessons learned in history and the opportunities that await
Sanjay Wadhwani is the founder and CEO of MetaFrames, an NFT Platform and Digital Art Studio. He explains the phenomenon of the metaverse and other sophisticated emerging technologies, and how brands can exploit them....