Sonic branding agency DLMDD worked with composer Guy Farley to produce the brand’s new sonic logo. Written on a one of a kind 1895 Steinway piano, it aims to epitomise Cadbury’s iconic line ‘There’s a glass and a half...
Articles
Wagamama launches sustainable packaging range with industry-first material
By using the recyclable material cPET, design agency Morrama’s work is set to cut up to 330 tonnes of virgin plastic every year from the British restaurant chain’s operations. The redesign, which is set to replace 8 m...
Is there a place for ‘place’ in an effective branding strategy?
Nikki Moeschinger, managing director at BrandOpus (Australia), considers the concept of utilising ‘place’ in branding. While some can do it very successfully, such as the Australian state of Tasmania, she explains why...
Back on the map?
Conflict and crisis can have a major impact on a country’s tourism and place branding agenda. How are these locations redeveloping perceptions and inspiring tourism to return? Rik Brinks analyses the landscape...
Postcard from Wellington, New Zealand
Janelle Rodrigues, founding partner and creative lead at graphic design and brand strategy agency Creature, speaks to Transform about the branding scene in New Zealand, also referred to here by its Māori name of Aotea...
Ricola rebrand reflects growing consumer base
London-based design agency Lewis Moberly undertook a strategic review which resulted in a refined brand positioning for its global audience. The rejuvenated look for the Swiss cough drops and breath mints manufacturer...
Block party
For the first time in over two decades, the BBC has refreshed its iconic blocks, repurposing them for a more modern audience with the implementation of a new custom typeface. Elettra Scrivo reports...
Building the future of branding
Joe Rogers is the co-founder and executive strategy director at Australian-based strategic brand and design agency The Contenders. He underlines the three trends in branding which may determine its future....
Global talent acquisition firm Cielo receives updated identity
Heavenly, a global brand consultancy, designed Cielo’s identity refresh in an attempt to position the firm as unique in its category. The agency created new values, narrative and messaging, visual, verbal and sonic id...
Fit for a queen
To mark Queen Margrethe II’s golden jubilee, the Royal House of Denmark and Wonderful Copenhagen commissioned Kontrapunkt to design a new logo that reflects and celebrates the monarch’s eclectic life. Elettra Scrivo r...