• Transform magazine
  • July 18, 2024

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Sparks launches expanded EMEA network to enhance global brand

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Brand experience agency Sparks, a Freeman company, has unveiled a new EMEA network designed to enhance its global outreach and presence.

Sparks is a global brand experience agency that was acquired by Freedom in August 2023. It has now unveiled its EMEA network with the intention of further growing its offerings around the world. It aims to combine big agency resources with small agency care.  

The expanded Sparks network has offices in London, Paris, Berlin and Amsterdam, and will aim to integrate with the present global network which spans from Philadelphia to San Francisco to Shanghai and beyond. Its current client roster includes Microsoft, Salesforce, Meta and Amazon.

The leadership team in EMEA includes Adam Charles as global chief growth officer, Jason Megson as SVP of international business and Marianne Vendelbo as VP of international business. Meanwhile, Trin Basra, VP executive creative director, EMEA is tasked with driving creativity for Sparks across the region. Together, they will lead a team of 80 members as part of the 1,300 strong global Sparks workforce. 

The team will work towards reducing complexity for clients who want to deliver business impact in the region. Sparks EMEA will hope to offer a diverse international team to work across borders and provide cultural understanding for clients. 

Jason Megson, SVP of international business, comments, “As a global group, Sparks is already intentional in how we manifest and deliver events and exhibits for our clients. We understand that international audiences are diverse and environmentally focused and that we need to create inclusive and positive experiences for our clients.

Sparks will be mindful of the impact we have as a company and an industry as we weave DE&I principles and sustainable practices into our work, and we are looking forward to delivering some incredible events for our clients.”