Articles

Philip Orwell is the founder and CEO of London-based brand agency venturethree. He explains how Yubi, a new corporate debt solution brand, meets a pressing need within the evolving Indian credit market....

When Brand Lounge wanted to update its own visual identity, the Dubai-based agency had to reckon with the age-old question, quis custodiet ipsos custodes. Jack Cousins discovers who brands branding agencies...

What do brands need to about the metaverse’s current and future role in communications, customer connections, marketing and brand awareness? David Craik investigates...

The British broadcaster’s science fiction channel rebrand seeks to evoke the 1980s with the addition of an AI character hosting the newly named ‘Sky Sci-Fi’. The brand’s in-house team, Sky Creative, was guided by its...

Creative agency Impero has been appointed by the organisation to build a brand which stands out in the charity sector. The news follows on from Survivors of Bereavement by Suicide (SoBS) celebrating its 30th anniversa...

Christophe Rolland is a freelance senior brand strategist and lecturer at the IED Istituto Europeo di Design in Milan, Italy and ISCOM Paris, France. He argues consumers still desire the sacred in their lives, and tha...

Vivek Bhatia, creative director at London-based ico Design, discusses how a confused fragrance brand became a modern American perfumery. Over the past decade, we’ve s...

Here is our latest roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....

Technological advances have opened up a new world for brands and their audiences where the constraints of reality are softened. Does this mean physical brand experiences are gone for good? Jack Cousins reports...

Designed by London-based Radley Yeldar, the new website aims to reflect the healthcare firm’s transformation to becoming wholly focused on biopharma innovation. GSK’s website aims to be category-defining by housing sp...